Google Case Studies Ascribe and Google Surveys: Better decisions with market research

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	Ascribe and Google Surveys: Better decisions with market research Google

Ascribe and Google Surveys: Better decisions with market research

Google

Technology Category	Analytics & Modeling - Data Mining Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Professional Service
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Quality Analytics
Services	Data Science Services System Integration
Challenge	Ascribe, a leading provider of verbatim analysis and coding software and solutions, was looking to expand their offering to include an online survey solution. They wanted a tool that could provide researchers with industry-leading verbatim coding, data mining, sentiment analysis, and visualization of customer feedback. However, finding the right solution was a challenge. Ascribe spent years seeking the optimal survey tool to embed within its advanced text analysis solution to drive down the cost of high-quality survey data collection. They evaluated the preeminent survey technologies in the market, but none of them offered a flexible API coupled with a low-cost, global population sample. Read More
About Customer	Ascribe is a leading provider of verbatim analysis and coding software and solutions for the world’s top research firms and brands across 57 countries. They provide researchers with industry-leading verbatim coding, data mining, sentiment analysis, and visualization of customer feedback. Ascribe was looking to expand their offering to include an online survey solution that could provide a simple and cost-effective way to reach and collect feedback from consumers on mobile devices and the web, across a growing list of countries, demographics, and languages. Read More
Solution	Google Surveys presented the optimal solution for Ascribe. It offers a developer API that enables programmatic creation, fielding, and analysis of surveys on the Google Surveys platform. Ascribe leveraged the .NET library to seamlessly integrate Google Surveys with the Ascribe Intelligence Suite, creating a new product called Ascribe Surveys. This product was designed to take advantage of Google Surveys’ reach, speed, and quality, as well as the many survey options and features available in the platform. To integrate with Google Surveys, Ascribe modified their code base to securely connect with the Surveys API using the .NET library, and then chose the popular OAuth 2.0 format to authenticate with Google’s servers. Once authenticated, Ascribe’s servers could communicate with Google’s, allowing for seamless survey creation and fielding. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data Mining

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Professional Service

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Quality Analytics

Services

Data Science Services

System Integration

Challenge

Ascribe, a leading provider of verbatim analysis and coding software and solutions, was looking to expand their offering to include an online survey solution. They wanted a tool that could provide researchers with industry-leading verbatim coding, data mining, sentiment analysis, and visualization of customer feedback. However, finding the right solution was a challenge. Ascribe spent years seeking the optimal survey tool to embed within its advanced text analysis solution to drive down the cost of high-quality survey data collection. They evaluated the preeminent survey technologies in the market, but none of them offered a flexible API coupled with a low-cost, global population sample.

About Customer

Ascribe is a leading provider of verbatim analysis and coding software and solutions for the world’s top research firms and brands across 57 countries. They provide researchers with industry-leading verbatim coding, data mining, sentiment analysis, and visualization of customer feedback. Ascribe was looking to expand their offering to include an online survey solution that could provide a simple and cost-effective way to reach and collect feedback from consumers on mobile devices and the web, across a growing list of countries, demographics, and languages.

Solution

Google Surveys presented the optimal solution for Ascribe. It offers a developer API that enables programmatic creation, fielding, and analysis of surveys on the Google Surveys platform. Ascribe leveraged the .NET library to seamlessly integrate Google Surveys with the Ascribe Intelligence Suite, creating a new product called Ascribe Surveys. This product was designed to take advantage of Google Surveys’ reach, speed, and quality, as well as the many survey options and features available in the platform. To integrate with Google Surveys, Ascribe modified their code base to securely connect with the Surveys API using the .NET library, and then chose the popular OAuth 2.0 format to authenticate with Google’s servers. Once authenticated, Ascribe’s servers could communicate with Google’s, allowing for seamless survey creation and fielding.

Impact #1	Researchers have quick, cost-effective access to a global validated sample.
Impact #2	Ascribe customers can create and field surveys on the Google Surveys platform via the Ascribe Intelligence Suite.
Impact #3	Survey results can be analyzed and visualized in the Intelligence Suite alongside other forms of feedback and Ascribe analytics data.

Impact #1

Researchers have quick, cost-effective access to a global validated sample.

Impact #2

Ascribe customers can create and field surveys on the Google Surveys platform via the Ascribe Intelligence Suite.

Impact #3

Survey results can be analyzed and visualized in the Intelligence Suite alongside other forms of feedback and Ascribe analytics data.

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Overview

Ascribe and Google Surveys: Better decisions with market research

Operational Impact