Marfeel Case Studies Evrensel: making the mobile message count!

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	Evrensel: making the mobile message count! Marfeel

Evrensel: making the mobile message count!

Marfeel

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Evrensel Newspaper, a daily newspaper for the working class in Turkey, faced a challenge in adapting to the mobile revolution. The publisher had built a significant audience before the advent of mobile technology and was wary of alienating its loyal readers with drastic changes. However, they also recognized the risk of being left behind by failing to adapt to new technologies. Evrensel sought a mobile platform that would enhance their performance and speed, provide access to new formats like AMP, but would not fundamentally alter their identity as a newspaper or a brand. Read More
About Customer	Evrensel Newspaper is a daily newspaper for the working class in Turkey. It has been publishing for 25 years as a print edition and 24 years as a website. The main source of website traffic comes from Turkey, but the newspaper also has readers in other European countries and the US. Evrensel wanted to keep their message and brand consistent while improving their mobile platform for better performance, speed, and access to new formats like AMP. Read More
Solution	Marfeel provided a solution in the form of its mobile platform, based on an ultralight Progressive Web App (PWA). This, combined with service workers, allowed for a rich, professional news experience that felt instant and app-like, even in unstable conditions. By limiting third-party Javascript and optimizing page load along the same principles as Core Web Vitals, Marfeel was able to offer Evrensel more functionality at faster speeds. In addition to a faster mobile experience, Marfeel generated monetized AMP versions, added push notifications, a CMP, and connected their AI-powered monetization system. This system delivers the ultimate balance between content and advertising, from their network of SSPs and ad networks. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Evrensel Newspaper, a daily newspaper for the working class in Turkey, faced a challenge in adapting to the mobile revolution. The publisher had built a significant audience before the advent of mobile technology and was wary of alienating its loyal readers with drastic changes. However, they also recognized the risk of being left behind by failing to adapt to new technologies. Evrensel sought a mobile platform that would enhance their performance and speed, provide access to new formats like AMP, but would not fundamentally alter their identity as a newspaper or a brand.

About Customer

Evrensel Newspaper is a daily newspaper for the working class in Turkey. It has been publishing for 25 years as a print edition and 24 years as a website. The main source of website traffic comes from Turkey, but the newspaper also has readers in other European countries and the US. Evrensel wanted to keep their message and brand consistent while improving their mobile platform for better performance, speed, and access to new formats like AMP.

Solution

Marfeel provided a solution in the form of its mobile platform, based on an ultralight Progressive Web App (PWA). This, combined with service workers, allowed for a rich, professional news experience that felt instant and app-like, even in unstable conditions. By limiting third-party Javascript and optimizing page load along the same principles as Core Web Vitals, Marfeel was able to offer Evrensel more functionality at faster speeds. In addition to a faster mobile experience, Marfeel generated monetized AMP versions, added push notifications, a CMP, and connected their AI-powered monetization system. This system delivers the ultimate balance between content and advertising, from their network of SSPs and ad networks.

Impact #1	Evrensel's loyal audience responded positively to the faster pages and smoother UI, staying on the page for longer.
Impact #2	Bounce rates dropped dramatically as content, particularly the headline and core images, loaded instantly, hooking the readers in.
Impact #3	The Marfeel PWA enabled features such as swipe navigation, lazy loading, sticky social bars, and in-line content suggestions, giving readers easy access to more of the content they care about.

Impact #1

Evrensel's loyal audience responded positively to the faster pages and smoother UI, staying on the page for longer.

Impact #2

Bounce rates dropped dramatically as content, particularly the headline and core images, loaded instantly, hooking the readers in.

Impact #3

The Marfeel PWA enabled features such as swipe navigation, lazy loading, sticky social bars, and in-line content suggestions, giving readers easy access to more of the content they care about.

Benefit #1	+51% Page views per visit
Benefit #2	+45% Average session time
Benefit #3	-24% Bounce rate

Benefit #1

+51% Page views per visit

Benefit #2

+45% Average session time

Benefit #3

-24% Bounce rate

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Overview

Evrensel: making the mobile message count!

Operational Impact

Quantitative Benefit