Google
Case Studies
Data Studio Builds Better Leads For French Modular Space Company
Overview
Data Studio Builds Better Leads For French Modular Space CompanyGoogle |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Construction & Infrastructure | |
Business Operation Sales & Marketing | |
Demand Planning & Forecasting Real-Time Location System (RTLS) | |
Data Science Services System Integration | |
Operational Impact
AWE was able to show Algeco exactly how their advertising with Google was driving client acquisition. | |
AWE discovered that the leads Algeco obtained on Saturdays and Sundays generated the highest lead-to-contract conversion rate. | |
AWE was able to identify the characteristics of the most profitable prospects and adjust keyword selection and ads strategy to improve profitability. | |
Quantitative Benefit
20% increase in the number of leads | |
152% increase in revenue generated by campaigns | |
55% of the clients coming in through ad campaigns with Google were new to Algeco | |