Google Case Studies A publisher creates data-driven content with Analytics 360 and Data Studio

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	A publisher creates data-driven content with Analytics 360 and Data Studio Google

A publisher creates data-driven content with Analytics 360 and Data Studio

Google

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Shueisha, a major Japanese publishing company, has embraced the digital revolution by developing apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. The company uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing. However, Shueisha wanted to make its data even easier to analyze. One of Shueisha’s main goals was to increase the number of active users. Shueisha also wanted to increase revenue by improving the lifetime value of their customers. In the past, generating a report at Shueisha’s typically took several weeks — employees either had to create reports manually or outsource the work. Read More
About Customer	Shueisha is a major Japanese publishing company known for comics, magazines, and books. The brand’s immensely popular series, including NARUTO and DRAGON BALL, have resonated with audiences around the world. Alongside its print businesses, Shueisha has embraced the digital revolution. It now develops apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. Shueisha uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing. Read More
Solution	Shueisha partnered with e-Agency, a digital marketing provider, to integrate Google Data Studio to visualize its metrics through customized dashboards. After each episode was released on its app, the new dashboards showed key metrics such as views, likes, and active user rate. Data Studio gave the company the ability to see whether offering free titles contributed to more sessions and active users. Shueisha divided its users into three categories (core, regular, and light) with Data Studio, depending on how many times they visited the app. Data Studio also helped Shueisha segment users even further, based on factors ranging from age and gender, to what they bought and which titles they read. With the flexible and real-time visualization features in Data Studio, teams can instantly check the progress of company goals and the popularity of newly released episodes though views, likes, and active user rates. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Shueisha, a major Japanese publishing company, has embraced the digital revolution by developing apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. The company uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing. However, Shueisha wanted to make its data even easier to analyze. One of Shueisha’s main goals was to increase the number of active users. Shueisha also wanted to increase revenue by improving the lifetime value of their customers. In the past, generating a report at Shueisha’s typically took several weeks — employees either had to create reports manually or outsource the work.

About Customer

Shueisha is a major Japanese publishing company known for comics, magazines, and books. The brand’s immensely popular series, including NARUTO and DRAGON BALL, have resonated with audiences around the world. Alongside its print businesses, Shueisha has embraced the digital revolution. It now develops apps, including Shonen Jump+, which has been downloaded more than 8 million times and boasts over 2 million monthly active users. Shueisha uses the Google Analytics 360 Suite to measure the success of the Shonen Jump+ app by viewing data related to views and billing.

Solution

Shueisha partnered with e-Agency, a digital marketing provider, to integrate Google Data Studio to visualize its metrics through customized dashboards. After each episode was released on its app, the new dashboards showed key metrics such as views, likes, and active user rate. Data Studio gave the company the ability to see whether offering free titles contributed to more sessions and active users. Shueisha divided its users into three categories (core, regular, and light) with Data Studio, depending on how many times they visited the app. Data Studio also helped Shueisha segment users even further, based on factors ranging from age and gender, to what they bought and which titles they read. With the flexible and real-time visualization features in Data Studio, teams can instantly check the progress of company goals and the popularity of newly released episodes though views, likes, and active user rates.

Impact #1	Teams can instantly check the progress of company goals and the popularity of newly released episodes though views, likes, and active user rates.
Impact #2	Immediate monitoring has helped teams create data-driven business workflows.
Impact #3	Editors and authors are able to quickly adjust their creative work based on real-time user reactions.

Impact #1

Teams can instantly check the progress of company goals and the popularity of newly released episodes though views, likes, and active user rates.

Impact #2

Immediate monitoring has helped teams create data-driven business workflows.

Impact #3

Editors and authors are able to quickly adjust their creative work based on real-time user reactions.

Benefit #1	Reduced reporting turnaround time by weeks
Benefit #2	Increased active users
Benefit #3	Improved lifetime value of customers

Benefit #1

Reduced reporting turnaround time by weeks

Benefit #2

Increased active users

Benefit #3

Improved lifetime value of customers

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Overview

A publisher creates data-driven content with Analytics 360 and Data Studio

Operational Impact

Quantitative Benefit