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How M&C Saatchi Mobile used programmatic mobile buying to improve multi-device campaign performance
M&C Saatchi Mobile, a mobile-first media agency, was working with a major consumer tech advertiser who had previously run desktop-heavy campaigns but hadn't seen comparable mobile results. The agency wanted to test the value of programmatic mobile web in a holistic, direct response conversion flow. They also wanted to test only high-quality, premium mobile inventory. The campaign was run exclusively through the OpenX Exchange for a month. The goal was to answer two questions: What role, if any, does mobile web play as a touchpoint in the conversion funnel? How does implementing mobile web impact overall campaign performance?
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How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP
Venatus Media, Europe’s leading entertainment sales house, was in search of a trusted header bidder solution that could lead to significant revenue growth. The company, which boasts a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of over 100 million, needed a strategic partner to optimize yield. They identified OpenX as a top-tier SSP header bidder relationship and decided to engage them for their needs.
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How Liftoff Optimizes Post-Install Campaign Performance with Opt-in Video in Mobile App
Liftoff is a full-service mobile marketing platform that focuses on user acquisition and retargeting across all app store categories. The company's primary focus is optimizing their campaigns for cost per acquisition (CPA) by targeting users who will engage with the app post-install. Liftoff helps their advertisers tackle two main challenges: building an engaged user base and getting the most effective ad creative for their campaigns. They leverage their database of over 2 billion user devices to predict user engagement and drive post-install performance. Liftoff places tremendous value on bidding intelligently and relies on quality signals from supply partners to make informed bidding decisions.
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How Amobee and OpenX curate premium inventory for buyers
Amobee, a demand-side platform, provides technology that allows advertisers to centralize, act on, and understand their data in an omnichannel environment. The platform provides real-time, event-level user data to help buyers make informed buying decisions. However, one of the challenges faced by Amobee was the need to surface premium inventory for their buyers. This was achieved by utilizing Private Marketplaces (PMPs). The OpenX team worked closely with Amobee to identify segments of supply that align with their clients' specific success metrics, such as viewability. Another challenge was scaling PMPs, which was addressed by packaging multiple publishers' supply into one Deal ID per deal, thereby streamlining inventory for more efficient bidding.
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How Kiplinger Increased Spend 3X Through Private Marketplace Deals
Kiplinger, a leader in personal finance news and business forecasting, was looking to expand their monetization strategy. They were attracting 4.5 million unique visits and 30 million page views per month, but they hadn't scaled their Private Marketplaces (PMP) business and wanted a partner who would bring in unique demand. After surveying 100 top websites and their header bidding partners, Kiplinger decided to sign on with OpenX’s header bidding solution.
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Header Bidding: Access to High-Value Users
Header bidding is a popular integration on a publisher's page that exposes each impression to programmatic demand before the publisher's ad server is called. It is often considered a supply-side tool, helping publishers create more competition and understand the true value of their inventory. However, the benefits of header bidding for buyers are less discussed. It offers a superior technical integration between the publisher and the exchange to access valuable inventory. It can also give buyers the ability to reach users that they were unable to adequately reach from publishers on standard exchange tags. MediaMath and OpenX teamed up to put header bidding to the test for the buy side.
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How CarGurus Scaled Their Private Marketplace Deals for a 160% Revenue Increase
CarGurus, a leader in providing online consumers with information to make smart car shopping decisions, was facing a challenge in finding the right balance for their traditional IO business and programmatic business. They were looking for ways to maintain ad quality while increasing competition from buyers at scale. Over the past 18 months, CarGurus had experienced massive impression growth but struggled to optimize to the best yield and fill rates without a platform solution. They also had concerns about viewability and latency in ad load.
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A Progressive Approach to Monetization
Purch, a digital brand and service portfolio company, connects over 100 million monthly users with marketers, driving $1 billion in commerce transactions annually. After initial success, Purch wanted to leverage the OpenX Exchange in a bigger way, to increase demand and visibility for their valuable impressions. As an innovator in monetization strategies, Purch was one of the first publishers to invest in header bidding. However, they needed a partner to take them to the next level in yield optimization.
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How Intermarkets Improved User Experience and Lifted Revenue by 20%
Intermarkets, a collection of quality digital publishers including The Drudge Report and The Political Insider, was looking for ways to increase revenue without compromising the user experience. They wanted to explore new opportunities for their brands and were particularly interested in improving ad quality and page load times. However, they were facing challenges with their existing ad server, which was causing ad delivery and latency issues. Switching ad servers was a daunting task, often compared to switching out the plumbing in a house. Intermarkets needed a solution that would not only increase revenue but also ensure a high-quality user experience for their 30M+ monthly unique users.
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Maximising Revenue Using OpenX Technology
Condé Nast recognised the shift in digital ad spend towards programmatic trading and needed to make its inventory available programmatically across its online publications. The challenge was to implement programmatic trading and simplify the inventory sales process without eroding its core direct sales proposition. The aim was to sell inventory at the best possible price, rather than to sell every impression. Another challenge was to ensure brand safety and ad quality. Condé Nast is very selective about the advertisers it works with and advertising must be effective from both an editorial and a commercial perspective. The company needed to implement safeguards when trading programmatically to ensure that the advertising enhances the reader’s experience rather than interrupting it.
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Under Armour Leverages the Strength of OpenX’s Ad Exchange to Drive Revenue for Their Fitness Apps
Under Armour Connected Fitness (UACF) has a suite of health and fitness apps available for iOS and Android, including UA Record, MapMyRun, Endomondo and MyFitnessPal. These apps offer comprehensive tools to track health across five main areas: activity, nutrition, fitness, and sleep. With a community of 160 million registered users, UACF was looking for a way to maximize their revenue from these apps. They began working with OpenX in November 2015 in support of their MyFitnessPal Android app. OpenX was promoted to the top tier of MyFitnessPal’s demand stack in January 2016 due to its strong performance.
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Using Postman Pro from the beginning at AMC Theatres
AMC Theatres, a leading customer experience provider in the entertainment industry, was facing challenges in managing and maintaining hundreds of endpoints across many APIs and environments. The team was using a combination of unconnected tools and manual processes to cover the same functionality. This approach was inefficient and time-consuming. Onboarding new developers and partners was also a complex process due to the lack of a standardized format for their API. The team needed a solution that could streamline their API development process, improve collaboration among teams, and make the onboarding process easier.
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Postman brings order to chaos at BetterCloud
BetterCloud, a SaaS application management and security platform, was struggling with organizing API documentation and endpoints. The team had to search through various documents and spreadsheets to find information about APIs. Managing existing or new API endpoints was becoming unwieldy. The lack of a centralized system for API infrastructure, documentation, workflows, and test suites was slowing down the engineering team and making communication less efficient. The challenge was to find a solution that could centralize, orchestrate, and operationalize day-to-day administration and control for SaaS applications.
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Clarifai turns to Postman Pro for API development, testing and support
Clarifai, an artificial intelligence company, provides a visual recognition API for app developers to create and train their own machine learning models. The company was founded in 2013 in New York and uses machine learning and deep neural networks to provide a powerful image recognition system used across industries. The technology team has grown to 25 engineers focused on data science, research, front end and back end development. Clarifai has 9 machine learning models written primarily in Python and Go. Every engineer at Clarifai is responsible for testing their own code and completing code reviews for their teammates as well. When a developer at Clarifai has an idea for a new endpoint, they create the endpoint in Postman first.
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Cisco DevNet uses Postman to grow their developer community
Cisco, a worldwide leader in IT, has a developer relations team, DevNet, which provides training and education about Cisco’s APIs to network and systems engineers, sales engineers, customers, and partners. One of the goals of the Cisco DevNet team is to help Cisco engineers and partners learn the latest automation capabilities of Cisco’s products and services. However, the traditional interfaces that Cisco engineers and partners have been using for years are not sufficient for learning and experimenting with Cisco's new REST API interfaces.
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Postman Pro is the contract between operations and engineering at Coursera
Coursera, an online education platform, has experienced a massive proliferation of APIs due to its service-oriented architecture. The platform caters to two sets of users - learners and university partners. Each product feature built for the learner side has a corresponding administration feature on the partner side, resulting in hundreds of APIs. In 2015, Coursera underwent a significant growth phase, transforming their learner side product based on user feedback. However, this rapid innovation required a dedicated operations team to help partners quickly upload new content to meet the increasing demand in learner courses. The operations team often had to request engineers to manually update the content every time partners wanted to change or add something to their courses, leading to potential productivity drops.
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Eureka team counts on Postman Pro to stay in sync
The Eureka Research Platform, a non-profit resource built by researchers at the University of California San Francisco, enables researchers to launch mobile and web-based studies easily and quickly. The platform allows anyone to contribute to their favorite health cause as a citizen-scientist. However, the development team faced a challenge in sharing collections as they were uploading them as JSON files. This method led to confusion among team members as they were uncertain if they were working off the correct version.
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Hotelbeds Group relies on Postman Pro for real-time API collaboration
Hotelbeds Group, a global travel industry provider, relies heavily on APIs for its operations. The company books over 27 million rooms every year from its inventory of 120,000 properties in over 185 countries. The APIs are used by tour operators, travel agencies, corporate clients, and app developers. The challenge was to manage the updates to their API endpoints, especially when developing new features. The team needed a way to share, review, and test the changes in real time. They also needed to manage their configuration parameters and access tokens at every subsequent stage of development, from local to test to production.
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Healthwise uses Postman Pro to share collections with the team and company
Healthwise, a company that creates health education and applications to improve the quality of health care, was looking for a way to provide API collections to internal customers. They wanted to create a 'single source of truth' that could be shared with other groups throughout the company. They also wanted to generate API documentation and create acceptance tests against the APIs. The challenge was to find a tool that could meet all these needs and integrate seamlessly into their existing workflow.
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HarperDB uses Postman Pro as an IDE for their product
HarperDB is a database company that focuses on Internet of Things (IoT), app development, and hybrid transaction/analytical processing (HTAP). The company's vision is to build the easiest databases in the world for any developer to make and maintain on their own. The technology is exposed via microservices or a REST API, and as such, the team relies on Postman to demonstrate their technology. The team uses Postman as an integrated development environment (IDE) for their product. The challenge was to ensure that the HarperDB REST API is well-documented, and can be imported into the Postman app in 2 clicks.
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Monetary uses millions of monitors with Postman Pro
Monetary, a Denver-based payments processing company, offers a connected commerce platform for Point-of-Sale (POS) developers and retailers. The platform provides unprecedented access to purchasing data to deliver a more personalized consumer experience and generate increased revenue. However, the Monetary development team faced challenges in staying synchronized with the latest versions of their API tests. The complex testing methodology for their APIs required them to run millions of monitoring requests every month using Postman. They needed to store response information in environment variables to use in other requests. Additionally, as an early-stage company rethinking the payments and credit card processing industry, Monetary had to ensure strict adherence to the Payment Card Industry Data Security Standards (PCI-DSS).
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Postman monitors help The League sleep better at night
The League is a social and dating mobile application, available in several cities in the United States on iOS and Android. It’s an exclusive members-only swiping app aimed at professionals, with the goal of making meeting people a better experience. As a mobile-first company, APIs are the cornerstone of their product. The League engineering team shares collections and folders in Postman as a way to reference and organize the latest versions of their APIs. However, they needed a way to ensure that their APIs were functioning correctly at all times, and to alert them immediately if there were any issues.
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Postman is a quickstart for QuickBooks Online API endpoints
Intuit, a company that serves 43 million small-businesses, self-employed, and consumers across North America, Europe, Australia, and Brazil, was looking for a way to make it easier for developers to get started with their QuickBooks Online APIs. The company's core stack is Java running 63 QuickBooks API endpoints used extensively by developers across the world. However, the complexity of the OAuth specification and the variations it comes with made it challenging for developers to easily deal with authentication protocols. Additionally, Intuit frequently helps developers explore and implement their API endpoints at hackathons and other workshops, and needed a way to generate code snippets in different languages or frameworks.
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Lucid relies on Postman throughout the entire sales cycle
Lucid, a marketplace for market research, provides an automated way to test ads and survey consumers using 15 billion data points attributed to 200 demographic variables. The company has grown significantly since its inception in 2010, doubling in size for the last four years consecutively. With 56 engineers across offices in London, New Delhi, and its headquarters in New Orleans, Lucid recently secured $60M in funding, marking the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade. However, the company faced challenges in demonstrating its product to sales prospects, particularly those without a development background. Additionally, onboarding new developers and rolling out new features efficiently was a concern.
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Tyk uses Postman for client engagement
Tyk is an open-source API gateway and management platform with global clients in industries such as healthcare, finance, tech, and education. The platform offers an API Gateway, a simple-to-use API Management Dashboard, and an API analytics and developer portal. Clients can run Tyk in three ways: through an on-premises installation, a SaaS solution hosted in the AWS Cloud, or as a hybrid. Tyk also runs on container management platforms such as Docker, Kubernetes, and Cloud Foundry. However, Tyk faced challenges in effectively demonstrating its capabilities to clients, engaging in workshops and meetups, and providing better technical support.
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Spotinst uses Postman for everyday development
Spotinst, an autonomous compute management platform, helps companies like Sony, HPE, and Wix cut their cloud compute costs by 80%. Spotinst’s platform uses predictive analytics to provision and manage workloads on the most efficient VMs available with your existing cloud provider (AWS, Azure, GCP, Alibaba Cloud, etc.). With these predictive algorithms, Spotinst’s platform is able to leverage massive discounts on spare capacity offered by cloud providers while still guaranteeing 100% availability. However, demonstrating the functionality and efficiency of the Spotinst API to clients and helping them understand how to trigger the API was a challenge. Additionally, the team needed a way to investigate client issues and bugs, reproduce and document the specific API behavior, and communicate the issue to the engineer who will be tasked with development.
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SynapseFI's Use of Postman for API Development and Integration
SynapseFI is a company that provides tools for financial services firms and traditional banks to integrate banking products into their applications. The company, which is based in San Francisco, California, uses Postman to assist customers through the API development and integration process. They also use Postman for internal team collaboration and learning. The challenge for SynapseFI was to ensure effective team collaboration during the API development process, train new hires and non-technical team members on the basics of APIs, introduce new features to the team, and engage customers effectively during the API integration process.
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Sikka uses Postman Pro for continuous deployment and monitoring
Sikka, a company that provides API connections to over 96% of retail healthcare like dental, veterinary, hearing, and vision offices, was facing challenges in managing their extensive API structure and frequent updates. They were processing billions of transactions every day and making 8 million calls on their platform via partner apps to support healthcare retailers. The company had grown to 95 employees with offices in San Jose, Fresno, and India, and offered 210 APIs connected to 24,000 healthcare practices across the United States. However, the process of updating new endpoints was manual and cumbersome, especially with the need for confidentiality and HIPAA compliance in the US healthcare sector.
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Shopify relies on Postman for more than just development
Shopify, a leading commerce platform, provides hundreds of endpoints for all the touchpoints of commerce. The platform helps more than 500,000 merchants and processes more than $40 billion in sales through its platform. The core application is one of the largest built using Ruby on Rails. However, with thousands of partners using the Shopify API to build apps on the platform, bugs are bound to occur. The escalated support teams at Shopify needed a reliable tool to help reproduce the request and debug the issue. Additionally, the Developer Experience team at Shopify needed to simplify the process of working with APIs for developers and make the experience as smooth and enjoyable as possible.
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Raygun reduces tedious API tasks with Postman
Raygun, a software intelligence platform, is used by approximately 50,000 developers across 120+ countries. The platform processes billions of events every day, recording software errors and end user performance profiles to help technology companies build better software. The company's development team often needs to send data to the Raygun real user monitoring (RUM) API in various server environments. However, the process of manually updating the URL to direct the requests to either the local, office, or production environment is tedious and prone to errors.
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