Postman Case Studies Lucid relies on Postman throughout the entire sales cycle

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	Lucid relies on Postman throughout the entire sales cycle Postman

Lucid relies on Postman throughout the entire sales cycle

Postman

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Supply Chain Visibility
Services	Software Design & Engineering Services System Integration
Challenge	Lucid, a marketplace for market research, provides an automated way to test ads and survey consumers using 15 billion data points attributed to 200 demographic variables. The company has grown significantly since its inception in 2010, doubling in size for the last four years consecutively. With 56 engineers across offices in London, New Delhi, and its headquarters in New Orleans, Lucid recently secured $60M in funding, marking the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade. However, the company faced challenges in demonstrating its product to sales prospects, particularly those without a development background. Additionally, onboarding new developers and rolling out new features efficiently was a concern. Read More
About Customer	Lucid is a marketplace for market research that provides an automated way to test ads and survey consumers. The company uses human data to provide real-time insight into online users. Since its start in 2010, Lucid has grown to 56 engineers across offices in London, New Delhi, and its headquarters in New Orleans. The company has doubled in size for the last 4 years in a row, and recently secured $60M in funding, the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade. Lucid engineers use Postman for the entire sales cycle through prospecting, onboarding, and rolling out new features. Read More
Solution	Lucid leveraged Postman throughout its entire sales cycle, from prospecting and onboarding to rolling out new features. For sales prospects, Lucid engineers used Postman for live demonstrations during technical consultations. This was particularly useful when dealing with market research experts who might not have a development background. For onboarding, Lucid embedded the 'Run in Postman' button in their API documentation, allowing new developers to import the entire Fulcrum collection into Postman for a quick start. The company also included the 'Run in Postman' button in the README files of their private repositories to help their own developers get up to speed efficiently. When rolling out new features, engineers used Postman to test and troubleshoot their own APIs, writing their own tests in Postman to check response status codes, content types, and validate payloads. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Supply Chain Visibility

Services

Software Design & Engineering Services

System Integration

Challenge

Lucid, a marketplace for market research, provides an automated way to test ads and survey consumers using 15 billion data points attributed to 200 demographic variables. The company has grown significantly since its inception in 2010, doubling in size for the last four years consecutively. With 56 engineers across offices in London, New Delhi, and its headquarters in New Orleans, Lucid recently secured $60M in funding, marking the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade. However, the company faced challenges in demonstrating its product to sales prospects, particularly those without a development background. Additionally, onboarding new developers and rolling out new features efficiently was a concern.

About Customer

Lucid is a marketplace for market research that provides an automated way to test ads and survey consumers. The company uses human data to provide real-time insight into online users. Since its start in 2010, Lucid has grown to 56 engineers across offices in London, New Delhi, and its headquarters in New Orleans. The company has doubled in size for the last 4 years in a row, and recently secured $60M in funding, the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade. Lucid engineers use Postman for the entire sales cycle through prospecting, onboarding, and rolling out new features.

Solution

Lucid leveraged Postman throughout its entire sales cycle, from prospecting and onboarding to rolling out new features. For sales prospects, Lucid engineers used Postman for live demonstrations during technical consultations. This was particularly useful when dealing with market research experts who might not have a development background. For onboarding, Lucid embedded the 'Run in Postman' button in their API documentation, allowing new developers to import the entire Fulcrum collection into Postman for a quick start. The company also included the 'Run in Postman' button in the README files of their private repositories to help their own developers get up to speed efficiently. When rolling out new features, engineers used Postman to test and troubleshoot their own APIs, writing their own tests in Postman to check response status codes, content types, and validate payloads.

Impact #1	Lucid was able to demonstrate its product to sales prospects effectively, even those without a development background.
Impact #2	The 'Run in Postman' button embedded in Lucid's API documentation and README files of their private repositories facilitated efficient onboarding of new developers.
Impact #3	Lucid engineers were able to test and troubleshoot their own APIs effectively when rolling out new features, using Postman to write their own tests and validate payloads.

Impact #1

Lucid was able to demonstrate its product to sales prospects effectively, even those without a development background.

Impact #2

The 'Run in Postman' button embedded in Lucid's API documentation and README files of their private repositories facilitated efficient onboarding of new developers.

Impact #3

Lucid engineers were able to test and troubleshoot their own APIs effectively when rolling out new features, using Postman to write their own tests and validate payloads.

Benefit #1	Lucid has doubled in size for the last 4 years in a row.
Benefit #2	Lucid recently secured $60M in funding, the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade.

Benefit #1

Lucid has doubled in size for the last 4 years in a row.

Benefit #2

Lucid recently secured $60M in funding, the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade.

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Overview

Lucid relies on Postman throughout the entire sales cycle

Operational Impact

Quantitative Benefit