Marfeel Case Studies Putting Marfeel to the test on Black Friday

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	Putting Marfeel to the test on Black Friday Marfeel

Putting Marfeel to the test on Black Friday

Marfeel

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services
Challenge	Gizchina, a leading mobile technology media, was struggling to maintain a high-performance website that could monetize without compromising the reader experience. The standards for mobile experience were constantly evolving, and Gizchina found it challenging to keep pace with these changes. This was limiting their growth as a publication. They needed a solution that would reflect their commitment to quality and editorial integrity, without drawing resources away from their editorial team or limiting their ability to monetize their content. Read More
About Customer	Gizchina is a leading mobile technology media that has been in operation for over a decade. They have an audience of 3 million monthly visitors who seek impartial, knowledgeable information on Chinese phones and technology. Gizchina is committed to quality and editorial integrity, and they strive to maintain a high-performance website that meets the evolving standards of the mobile experience. They aim to monetize their website without compromising the reader experience. Read More
Solution	Marfeel provided a solution by transforming Gizchina’s mobile website into a high-speed Progressive Web App (PWA) that works even in unstable connections. The PWA was tested to deliver a user interface that promotes higher reader engagement and page views, customized to fit GizChina’s brand identity and house style. Marfeel also activated a Content Delivery Network (CDN) with 51 global points of presence, ensuring high-speed content delivery to readers worldwide. This solution was multi-channel, ensuring GizChina’s content was distributed with the same quality and consistency across every major platform. Marfeel integrated its programmatic platform with the mobile website, delivering advertising from high-quality, brand-safe ad networks, with optimum placements and density on every page. A Marfeel’s server-to-server header-bidding solution ensured inventory competition without latency, meaning the highest-bidding ads selected, without slowing the page down. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Challenge

Gizchina, a leading mobile technology media, was struggling to maintain a high-performance website that could monetize without compromising the reader experience. The standards for mobile experience were constantly evolving, and Gizchina found it challenging to keep pace with these changes. This was limiting their growth as a publication. They needed a solution that would reflect their commitment to quality and editorial integrity, without drawing resources away from their editorial team or limiting their ability to monetize their content.

About Customer

Gizchina is a leading mobile technology media that has been in operation for over a decade. They have an audience of 3 million monthly visitors who seek impartial, knowledgeable information on Chinese phones and technology. Gizchina is committed to quality and editorial integrity, and they strive to maintain a high-performance website that meets the evolving standards of the mobile experience. They aim to monetize their website without compromising the reader experience.

Solution

Marfeel provided a solution by transforming Gizchina’s mobile website into a high-speed Progressive Web App (PWA) that works even in unstable connections. The PWA was tested to deliver a user interface that promotes higher reader engagement and page views, customized to fit GizChina’s brand identity and house style. Marfeel also activated a Content Delivery Network (CDN) with 51 global points of presence, ensuring high-speed content delivery to readers worldwide. This solution was multi-channel, ensuring GizChina’s content was distributed with the same quality and consistency across every major platform. Marfeel integrated its programmatic platform with the mobile website, delivering advertising from high-quality, brand-safe ad networks, with optimum placements and density on every page. A Marfeel’s server-to-server header-bidding solution ensured inventory competition without latency, meaning the highest-bidding ads selected, without slowing the page down.

Impact #1	The speed and smoothness of the new interface led to readers clicking more stories.
Impact #2	High-speed content loading stopped users from bouncing.
Impact #3	The programmatic technology helped to increase the Average Revenue Per User (ARPU) by 50%.

Impact #1

The speed and smoothness of the new interface led to readers clicking more stories.

Impact #2

High-speed content loading stopped users from bouncing.

Impact #3

The programmatic technology helped to increase the Average Revenue Per User (ARPU) by 50%.

Benefit #1	+76% Pageviews per visit
Benefit #2	-34% Bounce Rate
Benefit #3	+65% Avg Session Duration

Benefit #1

+76% Pageviews per visit

Benefit #2

-34% Bounce Rate

Benefit #3

+65% Avg Session Duration

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Overview

Putting Marfeel to the test on Black Friday

Operational Impact

Quantitative Benefit