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An ecosystem study of device management vendors in the machine to machine (M2M) market
The client, a leading devices and services company, wished to carry out a market scoping and ecosystem study to validate its perceptions on the opportunities in the machine to machine market before making investments. The client hypothesized that as the M2M industry extends its focus beyond niche verticals, efficient device management, onboarding and IoT functions will become essential. These functions will make more M2M services viable and will encourage more consumers, enterprises and governments to trust and embrace M2M. M2M device management standards will safeguard and secure M2M devices. These standards will also unlock new service opportunities by making it easier to harmonize, simplify and scale M2M operations to support billions of connected devices. This has created considerable business opportunities for various devices and IT solution providers, including the client.
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Digital wallets market roundup
Blueocean Market Intelligence was tasked with providing a comprehensive market roundup of the top digital wallets available globally and assessing various business models to understand how the market is evolving to include different and innovative payment solutions. The client wanted to understand the current prevalent industry business models and gain strategic competitive insights. The research was to be executed using an all-inclusive secondary/desk research, pulling information from syndicated sources, publicly available information, and other existing research owned and shared by the client.
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Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards
The client, a leading Fortune 500 global technology company, was facing a challenge in deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. They needed custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing revenue, traffic metrics, orders, funnel conversion rates, etc. Part of the solution required integration with various online and third-party data sources for a 360-degree view of the client's business.
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Large pharmaceutical company improved city specific sales through weather based geo-targeting
The client, a leading pharmaceutical company, was seeking to drive better city/state-specific campaigns to increase the adoption and sales of their sunscreens. They wanted to develop weather-based campaigns to drive effective selling of the seasonal product and enhance the ROI on campaigns. The challenge was to understand the business drivers, activities, and define the type of business scenarios and products that could be ingested in the campaign.
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360 brand tracking assessment for a global PC vendor
The client, a leading PC manufacturer, was looking to track unaided consideration and other brand health metrics for themselves and their competition. They wanted to assess the reasons for consideration and non-consideration. The challenge was to conduct a brand tracker study based on a 360 approach in over 40 countries. The core methodology was to be based on quantitative primary research, augmented with Market Intelligence/ Competitive Intelligence and social intelligence.
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Leveraging a balanced scorecard for performance analysis to identify drivers of financial performance and deliver on brand promise
The retail client was in need of a balanced scorecard model that would enable its senior leaders to understand the drivers of store-level financial performance and empower the delivery of the company’s brand promise. The client’s hypothesis was that the delivery of its brand promise would directly impact customer loyalty - supporting client retention, repeat purchasing and cross sales. They also believed that effective delivery of the promise was driven by employee satisfaction and productivity. To prove their hypotheses and achieve their objective, the client needed to merge a multitude of different research studies – past and present - into one single database, and then analyze that data at both the customer and store level.
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Identifying data patterns and mining insights about user behaviour to ensure maximum customer satisfaction
Blueocean Market Intelligence’s client, a leading technology multinational, had huge volumes of user experience data and wanted to mine insights to enhance the user experience. The goal was to improve customer satisfaction by ensuring ease of navigation and user preferability. This included identifying patterns in data and making data cuts to suggest linkages in constituents which otherwise seemed to be absolutely disjoint. The client also wanted to give pointers to the software quality management team for ensuring better quality. The client was faced with key questions such as: Are users enjoying the experience as they navigate through the product? Is the GUI comfortable for the user? What causes bugs? How can the User Interface (UI) be improved?
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Digital analytics platform implementation consulting for a leading BFSI brand
The client, a leading insurance provider in India, had recently acquired Adobe Marketing Cloud solution. They sought the expertise of Blueocean MarketIntelligence to assist with the implementation of Adobe Marketing Cloud, specifically Adobe Analytics and Adobe Target, for their four web properties. These properties included their e-commerce site, corporate site, mobile website, and CSG application. The client needed a robust platform implementation that would provide advanced analytics support and create incremental revenue opportunities.
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Impact of trust and experience on customer satisfaction and ongoing progress measurement
The client, a large US public utility, was faced with the challenge of developing a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchpoints associated with specific functional dimensions related to overall Trust and Service Experience, on overall Customer Satisfaction. The client also needed to identify improvement areas for each quarter and establish an algorithm to develop customer satisfaction goals for performance measurement.
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Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement
India’s largest telecommunications company, with over 200 million mobile customers and an online revenue of USD one billion, was struggling to leverage its vast customer base effectively. The company was using disparate offline data sources to track bill payments, recharge history, and minutes usage, but it was unable to identify customers uniquely. The company's key objectives were to identify online users as soon as they landed on the site, assign a unique ID to them, map the unique online customer ID to offline data using Adobe Audience Manager, create and render personalized offers to customers based on various variables, and create opportunities for pushing mobile APP to smartphone users.
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Leading technology vendor improved customer satisfaction through better alignment of sales and delivery channels with customer preferences
The client, a leading US PC manufacturer, was seeking to obtain performance business intelligence. They wanted to capture the revenue performance for the product categories for various consumer segments, measure KPIs such as the likelihood of customers to repurchase, and capture the satisfaction level for security, quality and profitability for different products and services. The challenge was to clean and model data across 13 areas, 30 sub regions and over 100 accounts, and implement complex dynamic dashboards providing different levels of access to key stakeholders based on the functional need and geography.
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Helped a B2B Retailer analyze potential customers at street level to increase sales conversion ratio
The trading and distribution company wanted to increase its market share by adding new customers to its portfolio. The client did not have a comprehensive list of the customers which they were not servicing. The company aimed to increase their customer base by identifying potential customers on a street level basis and obtain a mix of existing and potential customers to identify and target the segments which would be most profitable.
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Leveraging an insurance customer retrieval solution to reactivate lapsed accounts
The client, a leading insurance company, was facing a challenge of accessing lapsed insurance policies with a potential of repayment within a specific time bracket. The company was witnessing revenue loss and wanted to reactivate these lapsed policies. However, they wanted to ensure that the strategy resulted in minimum wastage of money and effort.
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Customer Segmentation for a Leading Money Exchange Company
The company wanted to segment its customers according to their transaction patterns and other behavioral traits in order to identify the profitable customers and target relevant ones for the loyalty program. They also wanted to identify the customers performing adversely as compared to the cluster average and timely target them for reactivation. The goal was to perform targeted campaigns based on the behavioral pattern of the customers for revenue maximization.
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Large PC vendor optimized marketing mix to maximize ROI from marketing channels using insights gained from digital analytics
The client, a leading US PC manufacturer, was struggling to understand the ROI generated from their digital marketing efforts and assign the right dollar value to each channel. They were finding it difficult to implement a data-driven marketing optimization strategy. There was no standard process in place which could distinguish different customer segments based on variation of traits and characteristics. The client wanted to implement robust, data-driven marketing and sales workflows to enable better ROI with maximized sales revenue.
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Integration of NPD/GFK/Context/IDC data for promotional and price banding for a leading PC manufacturer
The client, a leading PC manufacturer, had been investing in promotions across product lines based on internal factors like product lifecycles and costs. However, they wanted to identify indicative segments that could be used by marketing for cross-sell and up-sell opportunities. The challenge was to source sales data from aggregators like NPD/GFK/Context and utilize price bands customized by regions and countries to create segments based on customer budgets. The client also wanted to revamp the promotion data processing to include a price band structure.
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Identified optimal social media strategy to keep customers engaged in latest developments surrounding energy management
The client, a large US public utility company, wanted to build a base of knowledge regarding the social media practices of small and medium businesses in the utilities sector. They wanted to understand to what extent these businesses would find value in receiving energy-related information from the utility company via social media platforms. The challenge was to identify target businesses who had the highest usage of general social media channels for business purposes as well the size and type of business that had the highest energy management needs and where to best reach them in social media conversations.
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Large PC manufacturer achieved significant revenue growth by integrating omni-channel data for better insights
The client, a leading technology company, had a vision to integrate multi-channel, multi-source, and different types of data (structured and unstructured) into a single platform. This platform would provide a single source of truth for all business KPIs and metrics for stakeholders. Until this initiative was planned and launched, different geographic regions (GEOs) teams were using their own reporting and insights techniques and methodologies to keep track of changing business patterns. To drive more accountability and consistent reporting practices, the client specifically required data from different sources to reside in a single platform where reporting, BI, and insights would reside.
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Gained customer experience insights from conversations using advanced text analytics and machine learning techniques
The client, a leading technology company, was capturing consumer conversations from multiple channels such as tech forums, call center agent transcripts, email, and chat. They were categorizing the customer experience (text data) manually on a minimized sample basis which did not provide a holistic view of customer experience insights. The client wanted to automate the text classification on the entire so they could gather more detailed insights about the customer experience.
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Conducting tracking study to measure the impact of customer trust and experience on satisfaction
The client, a large utility company, had been partnering with Blueocean Market Intelligence on a brand and customer satisfaction tracking study. However, a recent event in their service department made them question how much trust their customers actually had for the company. They requested Blueocean Market Intelligence to develop a robust metric that would allow them to assess their trustworthiness and determine which underlying factors drive the metric. Further, the study would need to determine the role of trust, customer experience and rate the overall satisfaction of communication with the utility.
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Deep-dive analysis of the transportation and logistics industry
The transportation and logistics industry has undergone significant changes in recent times. Due to its cross-functional role, it is a critical link between industries and is often a mirror that reflects imminent changes. Globalization has led to a geographical and service expansion by many logistics providers, with supply chains becoming more complex and comprehensive. Many technology companies are targeting this market, especially the fleet management space, which is growing at the rate of more than 20% year-over-year. The fleet management services market encompasses independent software vendors, system integrators, software as a service (SaaS) and application enablement platform providers in its value chain. Various vendors are capitalizing on the increasing need for operational efficiency, which is expected to be the primary driver for this market.
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Scalable Policy Management Helps Carnegie Robotics Earn ISO 9001:2008 Certification
Carnegie Robotics, founded in 2010, initially focused on research and development with a small portion of the company’s resources devoted to manufacturing. However, with a rapidly growing manufacturing business and contracts with the government, the company found it increasingly difficult to manage their ever-growing collection of policies and assembly instructions through email and spreadsheets. The company needed a robust policy management system that could accommodate its growth and the need to mature its business processes.
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Community Health Alliance Eliminates Excuses for Lack of Policy Awareness
Community Health Alliance (CHA), a Nevada-based health center, was struggling with manual processes for policy management. The organization needed a robust policy management system to streamline policy distribution and identify potential risks. The existing manual clearance process was inefficient, with policies sitting on desks for months or getting lost. The lack of a robust system was posing a risk to the organization's compliance and overall performance.
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Concord Fire Department Improves Emergency Response with PolicyTech®
The Concord Fire Department in Massachusetts was facing a challenge in managing its policies and procedures for various emergencies. The department had a need for a better system to manage these documents and ensure that all department employees were aware of the content of these policies and procedures. Additionally, the department needed to standardize its operating procedures. With four different groups at two stations, there were up to eight different ways of operating at a particular emergency scene. This lack of standardization was causing confusion and inefficiency during emergency responses.
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Zespri International Strengthens Compliance Following Challenges
Zespri International, a New Zealand-based kiwifruit exporter with operations across Europe, Asia, and the Americas, faced severe financial and legal repercussions when one of its importers was found guilty of duty evasion in China. The company's Chinese subsidiary was prosecuted as an accessory to the under-declaration of customs duties by a former importer. This led to an investigation, the imposition of significant fines on Zespri, imprisonment of a Zespri employee, and significant legal fees. Investigations revealed that trust and a lack of understanding were core factors. The incident also resulted in huge costs in terms of time and resources, with employees being interviewed, documents being requested multiple times, ongoing court cases taking employees away from their jobs, and media attention shining an unwanted spotlight on the company.
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Auburn University Builds Effective Higher Education Hotline System
Auburn University was advised by an external auditor to outsource its employee hotline system. The university wanted to provide a system that could guarantee anonymity and increase employee confidence in reporting incidents. The previous system, an internally-operated phone number and recording device, was found to be unsuccessful. The university understood that confidence in the system would increase if it was managed outside of the institution.
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Accredited Care Changes Lives
Eggleston, a non-profit organization providing opportunities to people with disabilities, was facing challenges with its hotline reporting system. The system was cumbersome and outdated, relying heavily on paper processes. This made it difficult to effectively ensure the safety and security of their employees and the individuals they assist. Additionally, the organization wanted to maintain its exemplary accreditation via the Commission on Accreditation of Rehabilitation Facilities (CARF). The accreditation provides independent validation of their operations and offers assurance of Eggleston’s reliability as a partner to prospective clients, customers, investors, and regulatory bodies.
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Fulton Financial Keeps Risk in Check
Fulton Financial Corporation, a part of the highly-regulated banking industry, had been using an internal system to meet federal requirements and identify potential risks early. However, this system did not instill confidence among employees, had limited functionality, and was difficult to staff. The company wanted to take a more proactive approach to risk, especially in the current economy where financial organizations are under increased pressure. They needed a new reporting system that would boost employee confidence and help mitigate risk.
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Berry Gardens provides a comprehensive, multi-lingual whistleblowing solution using NAVEX Ethics Point®
Berry Gardens, a co-operative of British berry growers, was facing challenges in its reporting system. Traditional avenues of reporting, such as through line managers or HR representatives, or via suggestion boxes, were not providing the level of confidentiality and security required. Some employees felt uncomfortable reporting face-to-face, while the anonymity of suggestion boxes could not be guaranteed. The senior leadership team was looking for ways to improve the current processes and culture, focusing on enabling and encouraging confidential reporting to help maintain and improve the company's high ethical standards.
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EnerSys: ESG Program will Automate Resource Footprint Calculations
EnerSys, a global leader in stored energy solutions for industrial operations, recently deepened their commitment to Environmental, Social, and Governance (ESG) objectives. The management team hired an ESG team to accelerate the company's sustainability maturity curve. This decision was made to promote a responsible culture at EnerSys, and also aligned with the increasing expectations of the board of directors, investors, and customers from around the world. As a key part of their program, EnerSys needed to establish a baseline GHG footprint across 173 locations for reporting, analysis, site comparison, improvement planning, and commitment management. Standard PC software could not be reliably used to manage this process.
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