C5i
Case Studies
Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement
Overview
Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagementC5i |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics | |
Telecommunications | |
Business Operation Sales & Marketing | |
Data Science Services | |
Operational Impact
Integrated over 500 data points for key business units. | |
Achieved complete automation of attribute set up and rendered them seamlessly into Adobe Target for personalized offers. | |
The client was able to institutionalize the offer creation and rendering process with 100% automation - five custom offers in 15 days. | |
Quantitative Benefit
After a thirty day run for prepaid mobility users Adobe Target recorded a campaign lift of 21%, incremental revenue of 15% and rise in visitors to offer landing page by 12%. | |
Indirect impact – mobile APP penetration for 25 business division/regions in India went up by 10% between Jan’ 14 - Mar’ 14. | |