C5i Case Studies Integration of NPD/GFK/Context/IDC data for promotional and price banding for a leading PC manufacturer

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	Integration of NPD/GFK/Context/IDC data for promotional and price banding for a leading PC manufacturer C5i

Integration of NPD/GFK/Context/IDC data for promotional and price banding for a leading PC manufacturer

C5i

Technology Category	Analytics & Modeling - Data-as-a-Service Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics Predictive Replenishment
Services	Data Science Services
Challenge	The client, a leading PC manufacturer, had been investing in promotions across product lines based on internal factors like product lifecycles and costs. However, they wanted to identify indicative segments that could be used by marketing for cross-sell and up-sell opportunities. The challenge was to source sales data from aggregators like NPD/GFK/Context and utilize price bands customized by regions and countries to create segments based on customer budgets. The client also wanted to revamp the promotion data processing to include a price band structure. Read More
About Customer	The customer in this case study is a global PC manufacturer operating in the Information Technology industry. The company had been investing in promotions across various product lines based on internal factors such as product lifecycles and costs. However, they were seeking to identify indicative segments that could be used by their marketing team for cross-sell and up-sell opportunities. The company operates in 22 European countries and their coverage includes approximately 100 websites with daily refreshes. Read More
Solution	Blueocean Market Intelligence provided a solution by sourcing sales data from aggregators like NPD/GFK/Context. They utilized price bands that were customized by regions and countries to create segments based on customer budgets. The promotion data processing was revamped to include a price band structure. Customized interactive dashboards were created to reflect price bands as per the respective region and country. Additional dashboards were added to provide different views on trends based on price bands for different brands and retailers. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Predictive Replenishment

Services

Data Science Services

Challenge

The client, a leading PC manufacturer, had been investing in promotions across product lines based on internal factors like product lifecycles and costs. However, they wanted to identify indicative segments that could be used by marketing for cross-sell and up-sell opportunities. The challenge was to source sales data from aggregators like NPD/GFK/Context and utilize price bands customized by regions and countries to create segments based on customer budgets. The client also wanted to revamp the promotion data processing to include a price band structure.

About Customer

The customer in this case study is a global PC manufacturer operating in the Information Technology industry. The company had been investing in promotions across various product lines based on internal factors such as product lifecycles and costs. However, they were seeking to identify indicative segments that could be used by their marketing team for cross-sell and up-sell opportunities. The company operates in 22 European countries and their coverage includes approximately 100 websites with daily refreshes.

Solution

Blueocean Market Intelligence provided a solution by sourcing sales data from aggregators like NPD/GFK/Context. They utilized price bands that were customized by regions and countries to create segments based on customer budgets. The promotion data processing was revamped to include a price band structure. Customized interactive dashboards were created to reflect price bands as per the respective region and country. Additional dashboards were added to provide different views on trends based on price bands for different brands and retailers.

Impact #1	The client was able to monitor and track changes in promotions by competitors on websites to understand their product placement and promotional strategy.
Impact #2	Product lifecycle estimations were created based on historical data.
Impact #3	The impact of competitor promotions was clearly visible using historical sales and promotional data.

Impact #1

The client was able to monitor and track changes in promotions by competitors on websites to understand their product placement and promotional strategy.

Impact #2

Product lifecycle estimations were created based on historical data.

Impact #3

The impact of competitor promotions was clearly visible using historical sales and promotional data.

Benefit #1	Interactive dashboards for 22 European countries
Benefit #2	Coverage included approximately 100 websites with daily refreshes

Benefit #1

Interactive dashboards for 22 European countries

Benefit #2

Coverage included approximately 100 websites with daily refreshes

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Overview

Integration of NPD/GFK/Context/IDC data for promotional and price banding for a leading PC manufacturer

Operational Impact

Quantitative Benefit