C5i Case Studies Digital analytics platform implementation consulting for a leading BFSI brand

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	Digital analytics platform implementation consulting for a leading BFSI brand C5i

Digital analytics platform implementation consulting for a leading BFSI brand

C5i

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Predictive Replenishment
Services	Data Science Services System Integration Training
Challenge	The client, a leading insurance provider in India, had recently acquired Adobe Marketing Cloud solution. They sought the expertise of Blueocean MarketIntelligence to assist with the implementation of Adobe Marketing Cloud, specifically Adobe Analytics and Adobe Target, for their four web properties. These properties included their e-commerce site, corporate site, mobile website, and CSG application. The client needed a robust platform implementation that would provide advanced analytics support and create incremental revenue opportunities. Read More
About Customer	The customer is a leading insurance provider in India. They operate in the online insurance and financial services industry. The company has four main web properties, including an e-commerce site, a corporate site, a mobile website, and a CSG application. They recently acquired the Adobe Marketing Cloud solution to enhance their analytics capabilities and sought the expertise of Blueocean MarketIntelligence to assist with the implementation. Read More
Solution	Blueocean MarketIntelligence deployed a team of web analytics SMEs, reporting and BI experts to review existing BRD and technical specification documentation. They prepared technical specification documents, data layers, solution design references (SDR), and variable maps for each web property. They recommended industry best practices related to Adobe Analytics and Target platform, tagging techniques, and setup. They assisted the client in setting up proper configurations on Adobe analytics, performed QA on analytics tags and codes, and completed data quality checks and QA (GA vs. SiteCatalyst). They also set up and configured traffic and conversion reports in Adobe Analytics, helped with report interpretation, business insights, and analytics, and trained the stakeholders on basic reports and usage of Adobe Analytics tool. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Predictive Replenishment

Services

Data Science Services

System Integration

Training

Challenge

The client, a leading insurance provider in India, had recently acquired Adobe Marketing Cloud solution. They sought the expertise of Blueocean MarketIntelligence to assist with the implementation of Adobe Marketing Cloud, specifically Adobe Analytics and Adobe Target, for their four web properties. These properties included their e-commerce site, corporate site, mobile website, and CSG application. The client needed a robust platform implementation that would provide advanced analytics support and create incremental revenue opportunities.

About Customer

The customer is a leading insurance provider in India. They operate in the online insurance and financial services industry. The company has four main web properties, including an e-commerce site, a corporate site, a mobile website, and a CSG application. They recently acquired the Adobe Marketing Cloud solution to enhance their analytics capabilities and sought the expertise of Blueocean MarketIntelligence to assist with the implementation.

Solution

Blueocean MarketIntelligence deployed a team of web analytics SMEs, reporting and BI experts to review existing BRD and technical specification documentation. They prepared technical specification documents, data layers, solution design references (SDR), and variable maps for each web property. They recommended industry best practices related to Adobe Analytics and Target platform, tagging techniques, and setup. They assisted the client in setting up proper configurations on Adobe analytics, performed QA on analytics tags and codes, and completed data quality checks and QA (GA vs. SiteCatalyst). They also set up and configured traffic and conversion reports in Adobe Analytics, helped with report interpretation, business insights, and analytics, and trained the stakeholders on basic reports and usage of Adobe Analytics tool.

Impact #1	Robust platform implementation
Impact #2	Advanced analytics support
Impact #3	Incremental revenue opportunities created

Impact #1

Robust platform implementation

Impact #2

Advanced analytics support

Impact #3

Incremental revenue opportunities created

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Overview

Digital analytics platform implementation consulting for a leading BFSI brand

Operational Impact