C5i Case Studies Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards

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	Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards C5i

Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards

C5i

Technology Category	Analytics & Modeling - Data-as-a-Service Analytics & Modeling - Real Time Analytics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	The client, a leading Fortune 500 global technology company, was facing a challenge in deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. They needed custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing revenue, traffic metrics, orders, funnel conversion rates, etc. Part of the solution required integration with various online and third-party data sources for a 360-degree view of the client's business. Read More
About Customer	The customer is a leading Fortune 500 global technology company. As a major player in the technology industry, the company has a significant presence worldwide. The company was seeking to improve its funnel conversion rate and visitor stickiness by deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. The company also required custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing various metrics such as revenue, traffic, orders, and funnel conversion rates. Additionally, the company needed to integrate various online and third-party data sources to achieve a comprehensive view of its business. Read More
Solution	Blueocean Market Intelligence conducted a series of workshops to understand the business drivers, activities, and to define the actual list of metrics. Several data sources such as client CRM, web metrics, promotion and product data, and publicly available demographic data were prepared and integrated. The Blueocean team built approximately 50 interactive dashboards over a period of 1 month with daily distribution across client geographies. The solution integrated data from over 50 sources and scaled up a unified marketing database. It operationalized the delivery of approximately 100 dashboards a week for global stakeholders. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Analytics & Modeling - Real Time Analytics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

The client, a leading Fortune 500 global technology company, was facing a challenge in deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. They needed custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing revenue, traffic metrics, orders, funnel conversion rates, etc. Part of the solution required integration with various online and third-party data sources for a 360-degree view of the client's business.

About Customer

The customer is a leading Fortune 500 global technology company. As a major player in the technology industry, the company has a significant presence worldwide. The company was seeking to improve its funnel conversion rate and visitor stickiness by deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. The company also required custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing various metrics such as revenue, traffic, orders, and funnel conversion rates. Additionally, the company needed to integrate various online and third-party data sources to achieve a comprehensive view of its business.

Solution

Blueocean Market Intelligence conducted a series of workshops to understand the business drivers, activities, and to define the actual list of metrics. Several data sources such as client CRM, web metrics, promotion and product data, and publicly available demographic data were prepared and integrated. The Blueocean team built approximately 50 interactive dashboards over a period of 1 month with daily distribution across client geographies. The solution integrated data from over 50 sources and scaled up a unified marketing database. It operationalized the delivery of approximately 100 dashboards a week for global stakeholders.

Impact #1	Integrated data from 50+ sources and scaled up unified marketing database
Impact #2	Operationalized delivery of ~100 dashboards a week for global stakeholders
Impact #3	Visitor stickiness improved based on insights derived from advanced dashboards

Impact #1

Integrated data from 50+ sources and scaled up unified marketing database

Impact #2

Operationalized delivery of ~100 dashboards a week for global stakeholders

Impact #3

Visitor stickiness improved based on insights derived from advanced dashboards

Benefit #1	Improvement in funnel conversion rate by ~5 percent
Benefit #2	Visitor stickiness improved by 10 percent

Benefit #1

Improvement in funnel conversion rate by ~5 percent

Benefit #2

Visitor stickiness improved by 10 percent

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Overview

Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards

Operational Impact

Quantitative Benefit