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Canva, an online design and publishing tool, was launched in 2013 with a mission to empower everyone in the world to design anything and publish anywhere. Today, Canva has over 60 million monthly active users, half of whom are non-English speakers, and the platform is available in over 130 languages. The challenge for Canva was to make the tool as accessible as possible to users across the globe and provide the best user experience, no matter what language they speak. This required a deep understanding of the subtle differences in cultures and languages, and the unique needs of the audiences in a scalable way. The challenge was also to maintain the Canva brand while heavily customizing the product for many different regions.

ClassPass, a membership-based fitness and wellness app, faced a significant challenge in localizing their content for marketing, legal, product development, and customer experience. The company, which operates in 30 countries and offers its services in 10 languages, was struggling with the time-consuming process of translation and localization. The International Localization Operations Manager, Margarida Soares, was leading a lean team and was looking for ways to reduce the time spent on execution and increase the time spent on localization strategy. The challenge was to streamline the process, reduce manual tasks, and improve the quality of translations.

Coinbase, a leading cryptocurrency platform, faced the challenge of localizing and translating its content for global markets. The crypto industry is constantly evolving, with English terminology used to describe crypto concepts frequently changing. This posed a significant challenge for Coinbase's localization experts, who had to redefine existing language and translate it at scale. The company also had to consider the unique jargon of the crypto world, ensuring that their glossaries and style guides included these terms. Another challenge was the translation of certain terms, like 'wallet', which have different meanings in the crypto world and can have varying connotations in different languages. Coinbase also had to ensure that their translated content was relevant, inclusive, and true to the crypto personality and nature.

Transpere, a national ITAD (Information Technology Asset Disposition) company, was facing challenges in managing its wholesale IT sales process. The company was spending too much time managing sales through spreadsheets and emails, which was inefficient and time-consuming. They needed a solution that would allow them to broadcast their wholesale inventory and provide a platform for customers to view this inventory and place their bids. The company was looking for a custom enterprise software solution that could address their unique situation and streamline their sales process. They also wanted to improve the buying experience for their customers by providing an automatic bidding system and allowing customers to monitor their orders throughout the fulfillment process.

Treepoints, a subscription service app, was created to simplify positive climate action for businesses and individuals by helping them understand and manage their carbon emissions. The challenge was to build a fully functioning platform quickly and efficiently without sacrificing the design or visual element. The founders, Anthony Collias and Jacob Wedderburn-Day, who were listed on Europe’s Forbes 30 under 30 list, needed a platform that could match the speed at which they were developing the model. They also needed a platform that required little-to-no knowledge of code and development, as they were not experts in this field.

The founder of TruckZilla, Xan Hong, was inspired by his daughter's frustration of not being able to locate the local ice cream truck in time. The challenge was to create a solution that would allow users to easily locate their favorite food and ice cream trucks. Additionally, the solution needed to provide a platform for food truck owners to create listings for their trucks, add menus, and activate real-time tracking of their location. The challenge was further compounded by the need to develop this solution without spending a lot of money or having extensive coding knowledge.

Tutorpillar, a tutoring business management platform, was founded by Ella Persse, a financial analyst with a background in economics who also ran an English tutoring business. The challenge was to create a platform that could host all the necessary features to run a successful tutoring business without having to write code. The platform needed to be user-friendly for both tutors and students, allowing tutors to set their availability and pricing, and students to browse through profiles and book tutors. The goal was to reinvent tutoring to ensure that students are connected with genuine and caring tutors that have standardized pricing, flexible schedules and are personally invested in their success.

The COVID-19 pandemic has disrupted the traditional learning environment, particularly for university students studying languages. Many students had their study abroad plans cancelled, which significantly impacted their language learning experience. The lack of interaction with native speakers and international students has made it difficult for these students to practice and improve their language skills. The founders of UNI-INTERACT, Wakana Kumagawa, Miyu Kondo, and Hideaki Iwata, identified this challenge and sought to create a solution that would allow students to continue their language learning journey despite the pandemic.

União Fazendas, a real estate app specializing in selling farms in Brazil, was faced with the challenge of efficiently connecting sellers and buyers. The traditional process of buying and selling farms was time-consuming and lacked a centralized platform where sellers could advertise their farms and buyers could easily search for farms based on their specific needs. The client, Anderson Serodio, wanted a Minimum Viable Product (MVP) within a short timeframe. The challenge was to create a user-friendly platform that could handle a variety of specifications and provide a seamless experience for both buyers and sellers.

UniCupid, a niche dating app, was designed to simplify the dating process for college and university students. The creators identified a significant problem in the online dating world - approximately 10% of online dating profiles are fake. This issue, coupled with the social distancing restrictions and lockdowns due to the pandemic, has significantly impacted the social lives and mental health of students globally. Students, now confined to Zoom classes, have limited opportunities to meet and interact with their peers. The challenge was to create a platform that would not only facilitate connections between students but also ensure the authenticity of the users.

UpSpot, a rental marketplace app, was founded with the aim of helping people rent and lend their belongings. The challenge was to create a platform that could facilitate this process in a seamless and efficient manner. The founders wanted to create a system that was as easy to use as posting an ad on Craigslist, but with the added functionality of setting hourly, daily, and monthly rates for the items being rented. The goal was to create a platform that could connect customers and help them discover new products and ignite new passions. However, the technical complexity of building such a platform was a significant challenge, especially considering the need for automated email and push notifications alerts.

UserLoop, a brand that allows other brands to create and send surveys to their customers via email, was faced with the challenge of building a powerful SaaS application without the need for a development team. The founder, James Devonport, a product manager by profession, had been building apps on Bubble since 2017. He wanted to bring his app ideas to life himself, without having to rely on a development team. This was a significant challenge as it required a platform that was not only powerful but also user-friendly and cost-effective. Additionally, the platform needed to be able to handle the technical infrastructure, allowing James to focus on iterating features based on customer feedback.

Vendora, a marketplace and community app for local cultural wedding professionals, was founded by Yaser Aldada with a vision to transform the wedding and event businesses in Canada and USA. The challenge was to create a digital platform that could cater to the marketing and advertising needs of these businesses, help them find new customers, manage their customers better, and drive a shift towards a demand-based, digital economy. Additionally, the platform was also aimed at assisting couples in planning their weddings, engagements, and other events by simplifying the process. However, building such a platform required extensive product design and coding knowledge, which could be time-consuming and costly.

Gaurav Jain, a co-founder of Venture Catalysts, an early-stage investment firm for startups, faced a significant challenge while studying for his MBA at Stanford. He had an idea for a social ride-sharing app, but lacked the coding skills and financial resources to hire a coder to bring his idea to life. He was introduced to Bubble, a visual programming framework, at a workshop in Berkeley. Despite his initial skepticism, he found that Bubble allowed him to build a product in a short amount of time, even without coding skills. After graduating, he faced another challenge. He had to choose between joining a large tech company with ready products or a new tech startup that could help him build such products. He chose the latter, despite the visa risk associated with it. He was then tasked with building and maintaining a product for Dividend Finance, one of AirDev’s clients, which was growing rapidly. Traditional development methods proved too slow for the rapid iterations required by such a fast-growing business.

Vidi, a platform for hosting, finding, and sharing virtual meetups, was born out of the need to adapt to the global lockdowns and quarantines brought about by the coronavirus pandemic. The co-founders, Michael Salmasi and Michael Stroev, recognized that video conferencing had evolved from a tool for business meetings and casual hangouts to a more interactive form of online media. They aimed to create a platform that would make it easier for people to find, host, and share virtual meetups without any hassle or fees. However, they faced the challenge of building a functional prototype for their idea quickly and efficiently. They initially planned to use Bubble, a no-code platform, to build a basic dummy prototype for an eventual Minimum Viable Product (MVP).

The COVID-19 pandemic has brought about a new set of challenges for businesses, particularly those in the service industry such as restaurants, gyms, and salons. One of these challenges is managing customer queues while adhering to social distancing guidelines. Additionally, businesses are also required to keep track of customer visits for contact tracing purposes. This can be a daunting task, especially for businesses that see a high volume of customers daily. Vipii, founded by IT consultant Tracy Smith, was created to address these challenges. The app aims to provide a smart system that allows businesses to queue and contact trace customers remotely.

Joel Loyol, the founder of Wacht, identified a gap in the market for a dedicated platform for discovering music videos. He wanted to recreate the experience of watching music videos on MTV, a platform that was once a go-to for music enthusiasts. The challenge was to create a user-friendly platform that would allow users to submit, tag, and recommend music videos, similar to the functionality of Reddit and Product Hunt. However, Loyol had no prior coding knowledge, which posed a significant barrier to developing such a platform.

The COVID-19 pandemic has necessitated the need for real-time, accurate, and easily accessible data to track the spread of the virus. The founders of Wellifi - Flatten the Curve, Craig Bramscher and Ron Hom, identified this need and sought to create an app that would provide visual data on COVID-19 cases in the United States. The challenge was to develop an app that would allow users to view up-to-date numbers of cases at a glance, track locations that are important to them, and share this information with friends and family. The founders also wanted to chart and map out trends, which they believed were more important than total numbers in the context of understanding how different cities, states, and regions in the US were faring.

Writier, an online writing tool, was founded by Rae Auker, an entrepreneur with a tech background. The challenge was to create a tool that could help writers overcome writer's block and generate high-quality content quickly and efficiently. The tool needed to be capable of generating sentence completions based on the context of the article and the user's writing style. Additionally, it was important to provide features that would help writers manage, track, and organize their content in multiple languages. The challenge was not just to build a tool that could meet these requirements, but also to do so quickly and without the need for extensive coding.

YardGuru was born out of a personal need of its founder, Dylan Anderson, who found the process of booking a gardener to be a hassle. The traditional process involved calling a landscaper, arranging for them to visit the property, and then receiving a quote for their services. This process was time-consuming and inconvenient, especially for busy individuals or those with unexpected circumstances that required immediate gardening services. The lack of transparency in pricing and the inability to compare different service providers were additional challenges. The founder wanted to create a solution that would streamline this process, but initially struggled with the lack of time and funds to launch the project.

Jeff Lillibridge, the founder of Yestr, was seeking a way to reminisce with his older sister about shared memories. He found that there was no existing solution that facilitated this kind of interaction between siblings. The challenge was to create a platform that would encourage siblings to engage in daily interactions, unlocking old memories and strengthening their bonds. Jeff had a background in managing websites for NBA teams and had a good understanding of graphics, marketing, and coding. However, he did not consider himself an expert in any of these fields. He initially sought a technical co-founder or funding to build his idea into a reality, but was met with frustration.

Paritosh Mehta and Monica Mehta, creators of YourVegRecipe, a food blog specializing in vegetarian recipes, were faced with the challenge of creating a platform that was both user-friendly and capable of hosting, scaling, and deploying their content. They needed a solution that would allow them to focus on the business aspects of their blog, rather than the technical development. The Mehtas also wanted to build a community where users could interact, ask questions, rate recipes, and even contribute their own recipes. They needed a platform that could handle these functionalities while also providing a seamless user experience.

Accenture, a global professional services and consulting agency, was facing a challenge common to many large organizations: the demand for IT solutions was greater than what could be met by the central IT team. The company wanted to democratize and evangelize a low-code platform to empower citizen developers to solve their own problems. Accenture recognized the value of Microsoft's Power Platform and aimed to grow its Center of Excellence (CoE) to offer all five Power Platform products at scale. The goal was to reduce IT demand for short-term applications by 30 percent, allowing professional developers to focus on more complex projects. The challenge was to change the culture by decentralizing what is traditionally seen as a centralized function, and to find a solution that would accelerate productivity and give employees an opportunity to solve problems in real time.

Alstom, a leading rail company, is committed to providing sustainable and digital mobility solutions to a world undergoing significant change. The company's strategic plan for 2025 focuses on providing smarter and more sustainable mobility, which necessitates the acceleration of its digitalization efforts. Alstom operates across the entire value chain, from high-speed trains to onboard systems, and is organized around three divisions: rolling stock manufacturing, signaling, and maintenance. Each division is developing digital applications to enhance the rail service offered to its customers. Key objectives include ensuring the punctuality of transport services, improving fleet orchestration, providing high-quality information on intermodality, and enhancing safety. Alstom also aims to reduce the environmental impact of its operations through digital services that identify sustainable solutions. However, the company faced the challenge of rationalizing its infrastructure and capitalizing on rapid innovation.

AmTrust, a leading global property and casualty insurance company, was grappling with the need to balance rapid innovation with compliance in a highly-regulated industry. The company was conducting software development in the traditional way, which was time-consuming and less efficient. They were looking for a way to shorten their software delivery cycles without compromising on quality, security, and compliance. They wanted to enable rapid prototyping and collaboration with their business partners throughout the development process in an Agile manner. To alleviate these pressures and cut its software development queue, AmTrust sought an alternative application development approach that would improve app dev efficiency and augment traditional development practices. They decided to search for a low-code platform that was stable, recognized, and wouldn't disrupt their existing IT team's development processes.

Established in 1979, anb is one of the largest banks in the Middle East, serving over two million customers with a comprehensive range of Retail, Commercial, and Investment banking services. Traditionally, the bank's customer experience involved face-to-face interaction via its numerous branches, sales centers, remittance centers, SME centers, and corporate branches. However, with the increasing demand for digital self-service and the Saudi Government’s sustainability agenda—“Saudi Vision 2030,” anb needed to invest in its digital channels. The bank needed to digitalize customer touchpoints to minimize the environmental impact caused by face-to-face banking and meet the increasing customer demand for digital services. The challenge was to speed up development, improve agility, deliver web and mobile applications, and enable continuous delivery.

The Exceptional Family Member Program (EFMP) in the U.S. Department of Defense, which provides services to employees with special needs family members, was facing significant challenges due to its paper-based system. The lack of an integrated system, reliance on manual processes, and the absence of performance metrics led to dissatisfaction among service families. The system was slow, lacked transparency, and had no accountability. Furthermore, the system was unable to report case status, leading to wasted energy and time on follow-up calls and complaints. The situation was further exacerbated by the fact that active-duty personnel typically face a permanent change of station every three years, forcing families to repeat the same tedious form-filling and care justification process each time. The U.S. Congress, recognizing these issues, mandated improvements to the system, including the introduction of performance metrics, user status transparency, and robust case management features.

Boston Scientific, a global provider of medical devices and innovative medical solutions, faced a challenge in enabling rapid digital experiments for hospital clients. The company's Healthcare Solutions & Partnerships (HS&P) team identified a recurring problem where physicians failed to review up to 90% of patients who could have benefited from a heart procedure called 'LAAC' (Left Atrial Appendage Closure). The lengthy process of reviewing patients' clinical history led to repeated readmissions. The team hypothesized that an algorithm could use patient data to flag patients who might need the LAAC treatment and streamline the tasks, communications, and collaboration needed for a multidisciplinary physician team to diagnose and treat patients. However, previous digital experiments had suffered from slow and hard-to-change coding and restrictions from third-party, white-labeled software.

Dah Chong Hong (DCH), a Hong Kong-based conglomerate with a presence in 13 Asian markets, faced the challenge of integrating IT systems across its five business units. The company's IT landscape was highly fragmented, with each unit developing its own applications tailored to its unique challenges. This resulted in distributed and inconsistent data that was slow and costly to consolidate. The company also relied heavily on paper-based processes. The management needed a centralized view of processes across the organization to make informed decisions and respond to market changes on time. One of the processes that needed improvement was the electrical appliance repair service, which was highly manual and inefficient, involving phone appointments, onsite cash payments, and a complex billing procedure that took about a month to complete.

Entel, a leading telecommunications company in Chile and Peru, faced stiff competition from more agile competitors due to its complex IT legacy. With over 20 million mobile subscribers and annual revenues of over $2.4 billion, the company needed to become more responsive to market opportunities and customer preferences. In 2017, Entel launched Transformación Digital Entel (TDE), an ambitious program aimed at transforming the company into a completely digital telco. This involved replacing virtually all its core systems to establish an agile architecture fit for the digital age. To accelerate this transformation, Entel sought a new approach to application development that would enable faster development, support continuous delivery, avoid legacy debt, and support the development of world-class customer experiences.