Smartling
Case Studies
Hyper-localization: The Key to Canva's Global Success
Overview
Hyper-localization: The Key to Canva's Global SuccessSmartling |
Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery | |
Product Research & Development | |
Time Sensitive Networking | |
Operational Impact
Canva's early and strategic focus on localization has resulted in a highly successful global platform that resonates with users in over 130 languages. By allowing local design teams to take control and experiment with what works in different markets, Canva has been able to adapt to the subtle differences in cultures and languages, and meet the unique needs of its diverse user base. This approach has also helped Canva maintain its brand identity while customizing the product for different regions. The company's commitment to shared values and goals, along with its up-to-date style guide, has ensured that the Canva brand remains consistent across all translations. Furthermore, Canva's data-driven approach to localization has enabled it to prioritize its projects effectively, focusing on languages and regions with the greatest potential for growth. | |
Quantitative Benefit
Canva has over 60 million monthly active users | |
The platform is available in over 130 languages | |
Half of Canva's users are non-English speakers | |