OutSystems
Case Studies
Entel's Digital Transformation: Accelerating Development and Enhancing Customer Experience with OutSystems
Overview
Entel's Digital Transformation: Accelerating Development and Enhancing Customer Experience with OutSystemsOutSystems |
Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots | |
Retail Telecommunications | |
Product Research & Development Sales & Marketing | |
Virtual Training | |
Software Design & Engineering Services Training | |
Operational Impact
Entel's digital transformation has embraced organizational and cultural change alongside the modernization of its IT architecture. The company has reimagined business processes rather than just copying and pasting its old ways of working. The enhanced user experience and increased functionality of Mi Entel have increased user adoption. As more customers favor the mobile app, Entel benefits from channel shift, with fewer customers needing to visit stores or phone the contact center for services. An example of Entel's widening portfolio of OutSystems apps is the roll-out of a new integrated desktop app to 6,000 retail and contact center employees. To further develop its engineering team, Entel has invested in localized training and certification materials and a new 'Top Gun' elite developer training program. | |
Quantitative Benefit
Entel's mobile customer base increased by nine percent in 2021. | |
The company took a 39.2 percent share of industry revenue in the last quarter of 2021. | |
Compound average organic EBITDA grew 14.3 percent from 2019 to 2021. | |