Smartling
Case Studies
Coinbase's Localization Strategy: Redefining Crypto Language for Global Growth
Overview
Coinbase's Localization Strategy: Redefining Crypto Language for Global GrowthSmartling |
Application Infrastructure & Middleware - Blockchain Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Quality Assurance Sales & Marketing | |
Leasing Finance Automation Machine Translation | |
Testing & Certification | |
Operational Impact
The centralization of Coinbase's localization process and assets has resulted in a consistent source of truth for all vendors, ensuring alignment across the board. This has also helped the company to stay compliant with regulations, as they can ensure that they are not mistranslating and redefining things in a way that would make them non-compliant. The company's approach to localization has also allowed them to successfully integrate cultural nuances in their marketing, while remaining compliant with the markets they operate in. Furthermore, by focusing on making their translated content easy to understand, Coinbase has been able to provide a clear and usable customer experience, regardless of the user's location. | |
Quantitative Benefit
Coinbase translated their content into 21 languages in less than two months. | |
The project involved high word volume and complexity, and was achieved with agility. | |
Coinbase's localization team consists of eight full-time employees, split between a delivery program and an operations/quality program. | |