Smartling Case Studies ClassPass: Redefining Localization and Expanding User Research through Automation

Edit This Case Study Record

	ClassPass: Redefining Localization and Expanding User Research through Automation Smartling

ClassPass: Redefining Localization and Expanding User Research through Automation

Smartling

Applicable Functions	Product Research & Development Quality Assurance
Use Cases	Experimentation Automation Time Sensitive Networking
Services	Testing & Certification
Challenge	ClassPass, a membership-based fitness and wellness app, faced a significant challenge in localizing their content for marketing, legal, product development, and customer experience. The company, which operates in 30 countries and offers its services in 10 languages, was struggling with the time-consuming process of translation and localization. The International Localization Operations Manager, Margarida Soares, was leading a lean team and was looking for ways to reduce the time spent on execution and increase the time spent on localization strategy. The challenge was to streamline the process, reduce manual tasks, and improve the quality of translations. Read More
About Customer	ClassPass is a membership-based app and website that provides access to fitness and wellness services around the world. Founded in the US in 2013, it has expanded its reach to 30 countries and offers its services in 10 languages. The platform partners with over 2,500 studios, gyms, and wellness centers, providing users with a wide range of options to choose from. ClassPass is committed to improving the user experience and continuously seeks ways to better understand and meet the needs of its diverse user base, particularly its non-English speaking users. Read More
Solution	ClassPass implemented two key solutions to address their localization challenges. The first was streamlining the localization process with Smartling connectors such as Figma, Zendesk, GitHub, Contentful, and HubSpot. For instance, Smartling’s Figma connector was used to localize graphics for social media posts, reducing the process from nine steps taking 3.5 hours on average to five steps taking one hour on average. Smartling’s Visual Context tool was also used to help translators better understand the context of the content, allowing them to make creative adaptations to ensure the translated copy fits into the space correctly. The second solution was using Smartling Language Services (SLS) for specialized content translation, such as legal materials. These changes led to significant time savings and improved the quality of translations. Read More Log in to view content
Contents

Applicable Functions

Product Research & Development

Quality Assurance

Use Cases

Experimentation Automation

Time Sensitive Networking

Services

Testing & Certification

Challenge

ClassPass, a membership-based fitness and wellness app, faced a significant challenge in localizing their content for marketing, legal, product development, and customer experience. The company, which operates in 30 countries and offers its services in 10 languages, was struggling with the time-consuming process of translation and localization. The International Localization Operations Manager, Margarida Soares, was leading a lean team and was looking for ways to reduce the time spent on execution and increase the time spent on localization strategy. The challenge was to streamline the process, reduce manual tasks, and improve the quality of translations.

About Customer

ClassPass is a membership-based app and website that provides access to fitness and wellness services around the world. Founded in the US in 2013, it has expanded its reach to 30 countries and offers its services in 10 languages. The platform partners with over 2,500 studios, gyms, and wellness centers, providing users with a wide range of options to choose from. ClassPass is committed to improving the user experience and continuously seeks ways to better understand and meet the needs of its diverse user base, particularly its non-English speaking users.

Solution

ClassPass implemented two key solutions to address their localization challenges. The first was streamlining the localization process with Smartling connectors such as Figma, Zendesk, GitHub, Contentful, and HubSpot. For instance, Smartling’s Figma connector was used to localize graphics for social media posts, reducing the process from nine steps taking 3.5 hours on average to five steps taking one hour on average. Smartling’s Visual Context tool was also used to help translators better understand the context of the content, allowing them to make creative adaptations to ensure the translated copy fits into the space correctly. The second solution was using Smartling Language Services (SLS) for specialized content translation, such as legal materials. These changes led to significant time savings and improved the quality of translations.

Impact #1	The implementation of Smartling connectors and services has drastically improved ClassPass's operational efficiency. The localization team no longer needs to manually create job files, add instructions, provide visual references, copy-paste strings into excel, and deliver to the final target. This has not only saved significant time but also allowed the team to focus on more strategic tasks such as understanding app and web flows, gaining insights into users’ journey, optimizing these flows to improve user experience, and making more data-driven decisions. Additionally, the team has been able to conduct user testing to gather qualitative data on how users feel about ClassPass’ localized content, leading to further improvements in their localization efforts.

Impact #1

The implementation of Smartling connectors and services has drastically improved ClassPass's operational efficiency. The localization team no longer needs to manually create job files, add instructions, provide visual references, copy-paste strings into excel, and deliver to the final target. This has not only saved significant time but also allowed the team to focus on more strategic tasks such as understanding app and web flows, gaining insights into users’ journey, optimizing these flows to improve user experience, and making more data-driven decisions. Additionally, the team has been able to conduct user testing to gather qualitative data on how users feel about ClassPass’ localized content, leading to further improvements in their localization efforts.

Benefit #1	Reduced the time taken to localize graphics for social media posts from 3.5 hours to 1 hour on average.
Benefit #2	Saved over 970 execution hours in 2022, freeing up more time for strategy.
Benefit #3	Streamlined the localization process, reducing it from nine steps to five.

Benefit #1

Reduced the time taken to localize graphics for social media posts from 3.5 hours to 1 hour on average.

Benefit #2

Saved over 970 execution hours in 2022, freeing up more time for strategy.

Benefit #3

Streamlined the localization process, reducing it from nine steps to five.

Download PDF Version

Overview

ClassPass: Redefining Localization and Expanding User Research through Automation

Operational Impact

Quantitative Benefit