Iris
Case Studies
Samsung's Innovative Marketing Strategy for Foldable Smartphones
Overview
Samsung's Innovative Marketing Strategy for Foldable SmartphonesIris |
Equipment & Machinery | |
Sales & Marketing | |
Virtual Prototyping & Product Testing | |
Operational Impact
The innovative marketing campaign successfully highlighted Samsung's leadership in the foldable smartphone category and the unique features of its new devices. By using large-scale 3D builds in high-traffic locations, Samsung was able to capture the attention of its target audience and create a memorable impression. The campaign also leveraged popular figures to demonstrate the lifestyle benefits of the devices, further appealing to the target audience's interests in lifestyle trends, fashion, style, and entertainment. The campaign's coverage in major publications also helped to increase its reach and impact. | |
Quantitative Benefit
The campaign was featured as the 'Ad of the Day'. | |
The campaign received coverage in three major publications: The Drum, LBB & Mobile Marketing World. | |