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            EP 051 – Hyper converged infrastructure for scale and simplicity in IIoT, and other success factors – Satyam Vaghani, VP of IoT, Nutanix
            Tuesday, Jul 16, 2019

            In this episode of the IIoT Spotlight Podcast, we discuss the adoption of hyper converged infrastructure to enable scale and simplicity in IIoT applications, how decisions migrate from IT to project managers and business decision makers, and the factors behind successful IIoT deployments.

            Why must the OT understand the IT?

            How to design an IoT application with strong value propositions for users?

            What are the technologies on the rise that will drive progress of solutions available today and future potential solutions?

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            PTC x IoT ONE EP050 – Machine vision and the importance of IoT data management platforms – JL Beaudoin, VP of Platforms and Innovation, Averna
            Thursday, May 23, 2019

            *This episode of the Industrial IoT Spotlight Podcast is sponsored by PTC.

             

            In this episode of the IIoT Spotlight Podcast, we discuss machine vision related to core components of testing and measurement systems, and importance of IoT data management platforms.

             

            Key Takeaways:

            • The objective of connecting assets and making sense of data is to convince customers that the systems are built and work to do to the job as they are expected to do, by validating the quality of the design or the manufacturing process.
            • The best way to build a system is to have all assets with open communication standards. Communication protocols evolve – new protocols are built and existing protocols are upgraded to different versions. Sometimes, standardized protocols evolve to a stage where it is extremely difficult to communicate with other standardized protocols. In that scenario, it is necessary to reinvest in new components.
            • Manufacturers in slower moving industries can learn from faster moving industries by adapting proven technologies.
            • Successfully applying machine vision technologies depends on acquiring and saving the right set of data to solve current and future problems, regardless of the sources of the problems. The applications are very unique as the operating environments are very different and will deeply affect the final systems and processes, even if the methodologies remain the same.
            • Storing data for machine vision technologies depends on the standards in place. There are 2 main types: 
            1. Existing clear standards and structure: The technologies used will only need to comply with the requirements and connect the machine vision tool to the exciting solution to ensure that the data flow works well.
            2. No clear existing standards: The goal is to move towards connecting all assets first, before doing any data work. In this case, PTC Thingworx is the best choice as it can be used as a substitute for a standard platform for connections across disparate systems. It delivers immediate value for asset management by connecting many assets without transitioning custom or separate databases and analyzing the data flow to generate insights. It also works well for system integrators and consultants as they will own the intellectual property of all apps developed on it, which can then be used for other customers.
            • Managing processes is critical to successful system deployments. From design to manufacturing, quality is key. Processes involving the operations of, and data generated at, each stage must be accessible and disseminated across the entire enterprise so that suitable actors can take action for correction and optimization.

             

             

            JL Beaudoin is the VP of Platforms & Innovation at Averna. He combines product management skills and international sales experience to spearhead innovation at Averna. He is also leading the PTC ThingWorx partnership to ensure that Averna’s customers and benefit from the flexibility and value of the platform in order to reach their goals with their industry 4.0 requirements – including real-time visibility and optimized asset management at their facilities. Averna is a Test Engineering leader, delivering innovative test expertise and quality solutions for numerous clients in wide-ranging industries around the world. https://www.averna.com/en/home/

             

            For more information on PTC’s solutions for manufacturing, please visit: http://www.ptc.com/en/industries/manufacturing/

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            PTC x IoT ONE EP049 - How Merck uses open innovation to improve R&D efficiency – Sophie Sun, Managing Director of Innovation Hub China, Merck Group
            Monday, Apr 29, 2019

            *This episode of the IIoT Spotlight Podcast is sponsored by PTC.

            In this episode of the IIoT Spotlight Podcast, we discuss the leading digital technologies in healthcare and medical devices in China, and why open innovation makes sense for innovation in traditional and deep-science industries.

            Key takeaways:

            ⁃               Open innovation collaboration allows 3 parties to leverage each other’s strengths:

            Start ups strong in technology can leverage the domain knowledge of industry leaders to build out practical use cases and solutions

            Industry leaders can access the technological expertise of the startups

            The academia and government to gain practical information from private sector to guide policy and programs

             

            ⁃               Domains deeply B2B and scientifically dependent are primed for open innovation as the technology development cycle is long and expensive, so it is ideal to partner with actors who have technical or industry expertise, as it is highly expensive for any individual actor to do it on their own. 

            ⁃               Merck’s Accelerator program focuses on engaging startups for 3 months to allow existing businesses to access technology that will be the future of these sectors. There are 3 engagement formats: incubation within the group, M&A or investment by the corporate VC program, or work together with internal R&D teams.

            ⁃               However, innovation programs are not enough to achieve efficiency in R&D, mindsets and skillsets of internal staff and processes need to be changed to accept and embrace new technologies and changes.

            ⁃               The difference between startups from Germany and China is the market readiness of Chinese startups. In China, startups are able to test their product more due to the faster pace of adoption of digital solutions and concepts in both the market and the government.

            ⁃               Two main successes are a track and trace solution throughout the supply chain to maintain safety and quality standards, and a joint venture to develop a platform for data insights to develop better solutions for patients by understanding their purchase behavior and needs.

             

            Sophie Sun is the Managing Director Innovation Hub China and Vice President Strategy & Transformation China at Merck Group. Merck Group is a leading science and technology company in the Healthcare, Life Science, and Performance Materials sectors headquartered in Darmstardt, Germany, and active in 66 countries worldwide. 

             

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            PTC x IoT ONE EP048 - Balance your three legged stool for maximum equipment efficiency - Preston Johnson, Platform Leader for IIoT and Digital Transformation Services, Allied Reliability
            Friday, Apr 12, 2019

            *This episode of the Industrial IoT Spotlight podcast is sponsored by PTC

             

            In this episode of the IIoT Spotlight Podcast, we discuss predictive maintenance, how to use best practice behaviors to drive best practice results, and predictive maintenance technologies. We also discuss framework of balancing the three-legged stool (people, processes, and technology), and 2 case studies of successful predictive maintenance implementation projects using the ThingWorx Industrial IoT platform.

             

            Takeaways:

            1.             Predictive maintenance is a method for machine operators to get the maximum productivity out of any piece of equipment. It is especially important for asset intensive industries. 

            2.             Predictive maintenance is the basis of digital transformation in other areas of the enterprise - it is not valuable to optimize a process with chaotic variables. 

            3.             The main value driver in predictive maintenance is the cost of production per unit produced because it is an indicator of machine reliability, revenue, and operating costs, which all add up to the profitability of the production plant. Other KPIs to be considered when implementing a predictive maintenance plan are safety, environmental impact, and product quality.

            4.             To determine if you are ready to adopt predictive maintenance, people and processes should be in place before the technology is implemented, to create a roadmap to build a balanced three-legged stool.

            • People: the right people and skills in the right positions
            • Processes: the mechanisms to identify maintenance tasks and the process to manage these tasks
            • Technology: ability to gather equipment health data

            5.             Technology driving the adoption of predictive maintenance are the ease of connectivity and data analytics software tools:

            • Connectivity increases the ability of systems to pull data out of control systems while maintaining their security. The ability to add more sensors without adding significantly more cabling of infrastructure allows more parameters to be measured for a more holistic view.
            • Software for data analytics organizes the data into events and patterns using natural language processing, which makes the system more user friendly for the connected worker. 

            6.             The decision to choose the software and hardware products depend on the understanding of business and operational processes:

            • Choosing hardware: The failure mechanisms for each piece of equipment should be considered. The sensors should be able to measure the failure mechanisms and collect the data that can help the organization to plan scheduled maintenance when it is operationally convenient.
            • Choosing software: The software must bring together business processes and maintenance processes to orchestrate maintenance activities effectively. At the minimum, it should bring together work order costs, maintenance schedules, condition monitoring data and identify flags that may cause problems in the future.

            7.             The ROI for any predictive maintenance project can range from a few months to a few years, depending on how well the roadmap is built. The first step to any project should always be an analysis of the current state and picking the lowest hanging fruit to generate quick ROI. The ROI generated in the first stages should be reinvested into the process to multiply returns. 

            Preston Johnson is the Platform Leader for IIoT and Digital Transformation Services at Allied Reliability, with a technical focus on condition monitoring technology and systems. 

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            IIoT Spotlight Podcast EP 047: Understanding the state of, and challenges in IoT implemention in heavy asset industries – Dave McCarthy, VP of IoT Solutions, Bsquare
            Wednesday, Mar 06, 2019

            In this episode, we discuss the state of the IIoT business from the solution provider point of view, and the direction of end user organizations as they are orientating themselves around IoT solutions. We deep dive into 2 case studies – 1 on the revenue side and 1 on the cost side.

            What is the main obstacle to successful implementation in traditional industries? How does IoT change the relationship with customers? How did companies successfully generate incremental revenue and reduce costs using IoT?

            Note: DataV Track will be packaged with another application by Bsquare. Find out more on their product page here.

             

            Dave McCarthy is a leading authority on industrial IoT. As VP of IoT Solutions at Bsquare Corporation, he advises Fortune 1000 customers on how to integrate device and sensor data with their enterprise systems to improve business outcomes. Dave regularly speaks at technology conferences around the globe and he is also a frequent contributor to IT publications. Dave earned an MBA with honors from Northeastern University.

            For over two decades, Bsquare has helped its customers extract business value from a broad array of corporate assets by making them intelligent, connecting them and using data collected from them to deliver better business outcomes.

             

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            EP046 - The medium is the message: data visualisation for a digitally-enabled organisation - Kirsten Sosulski, Associate Professor of Information Systems, NYU
            Monday, Feb 11, 2019

            In this episode, we discuss the role of data visualisation, why we use it, and how it is changing based on new technologies. 

            Is data visualisation a leadership skill? How do we create a data practice within an organisation? How should we think through the role of data visualisation in your organisation?

            Kristen is an Associate Professor of Information Systems at New York University’s Stern School of Business. She teaches MBA, undergraduate, executive, and online courses in data visualization, computer programming, and the role of information technology in business and society. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for professional business school education. 

            Kristen book: Data Visualisation Made Simple https://www.amazon.com/Data-Visualization-Simple-Kristen-Sosulski/dp/1138503916

            Twitter: @sosulski

            Linkedin: https://www.linkedin.com/in/sosulski/ 

            Email: ks123@nyu.edu

             

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            EP045 - Taxation in connectivity - Tony Susak, GM of Telecom, Avalara
            Wednesday, Jan 23, 2019

            In this episode, we discuss taxation issues related to connectivity.

            Who is liable for telecom taxes? How much is the tax liability? How do you prepare for the inevitable complications that come with this taxation?

            Tony Susak explains what makes a tech company a telecommunications company in the eyes of tax authorities, and the importance of this distinction. He also offers advice on how to prepare your billing systems to hedge the risks of future taxation.

            Tony Susak is the General Manager, Telecom of Avalara. Prior to joining Avalara, he served as the Director of Tax for AT&T, where his team had responsibility for calculating, filing and remitting millions of dollars annually across every jurisdiction in the U.S. and many jurisdictions abroad. Prior to AT&T, Susak held similar positions with Cricket Communications, Cingular Wireless, Virgin Mobile, and General Motors' OnStar division. In these roles, he also helped develop policy and influence legislation involving vehicle telematics and communication taxes.

            Avalara helps businesses of all sizes achieve compliance with transactional taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions that are designed to be fast, accurate, and easy to use. 

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            PTC x IoT ONE Industrial IoT Spotlight Podcast EP044: How to marry the business and the technology – An Interview with Stephanie Mikelbrencis & Steve Sangster of Brock Solutions
            Friday, Nov 30, 2018

            *This episode of the Industrial IoT Spotlight podcast is sponsored by PTC

            In this episode, we define what “real-time” means for software solutions, and the 3 key factors for digital success.

            What does “real-time” mean for customers? What are the key challenges of the digital transformation? How can software providers and system integrators help customers in their digital transformation journey?

             

            Key Takeaways:

            • Real-time solutions are mission critical regardless of whichever layer it is in. The solutions have to work; they are in the operations and control levels and they are controlling the operations. Real-time solutions bring together the product lifecycle, automation, and software realms.
            • The major problem most clients are facing is the inability to define and support digital transformation. 
            • “Digital” is commonly used as a catch-all term to describe all the integration needed to address typical challenges such as efficiency and supply chain coordination.
            • For each individual problem, different technologies could be considered and implemented. However, it is difficult to select which technology to use based on technical specifications only.
            • In reality, the existing infrastructure is not adequate. For example, there may be a mismatch of technology between the various acquisitions, businesses, and divisions that a company has.
            • Solution providers can take a multi-disciplinary approach combining consulting and workflow processes to help the client define and understand the scope of work.  
            • It is not easy to understand and translate business requirements into technical software requirements. Demonstrating software or business processes using a “day in the life of” approach, so that each party can understand the requirements in their own vocabulary, facilitates the alignment of business and technical requirements.
            • It is crucial to marry the business and the technology for successful digital transformation. Three factors are key: 
            1. The benefits of the initiative should be clearly defined, and used to create the scope of work.
            2. Executive buy-in is crucial to motivate people to use digital technologies. The use of digital technologies creates a channel for people to see the value created by themselves.
            3. Value must be created quickly and tracking must be consistent, so that customers do not need to wait to see value and the possibly of project abandonment is reduced.

            Brock Solutions is an engineering solutions and professional services company specializing in the design, build and implementation of real-time solutions for broad based industrial/manufacturing and transportation/logistics organizations globally.

            Find out more about getting quick wins designing for the enterprise in this PTC webcast

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            PTC x IoT ONE EP043: How to build connected apps for digital transformation across the entire organization with platforms – An Interview with Howard Heppelmann of PTC
            Friday, Nov 09, 2018

            *This episode of the Industrial IoT Spotlight podcast is sponsored by PTC

            In this episode, we discuss what digital transformation means for traditional companies, the opportunity and risks it presents, and how to successfully drive it within organizations.

            Our interview with Howard Heppelmann, General Manager of PTC’s Connected solutions business, aims to answer four key questions: What are the key challenges of digital transformation? What are the best practices in app development to drive digital transformation in organizations? What are the 4 technologies that will disrupt traditional businesses, and how?

            PTC’s leading industrial innovation platform and solutions turn Industry 4.0 possibility into reality. Learn more about PTC's solutions with the ABI Report on Smart Manufacturing Platforms.

            Key Takeaways:

            • Digital transformation enables companies to go from a rear-view approach to present and future real-time optimization of their businesses
            • IIoT app development no longer has to lie with the IT department, or within certain silos. Citizen developers in the business or operations can develop apps that are most closely aligned with their individual business objectives.
            • The traditional approach to app development results in individual departments hitting ceilings and failing to achieve synergy because individual departments optimize their own silos. Platforms are able to connect various apps and pool data so that the entire organization has transparent views and each department’s optimization can also benefit others.
            • The four technologies that will disrupt traditional businesses are: 
            1. IoT and analytics: the convergence of IT and OT to utilize data with analytics improve productivity
            2. Augmented reality: the empowerment of workers in highly labor intensive operations to become more efficient
            3. Additive manufacturing: the disruption that breaks the design and operational constraints of traditional manufacturing approaches and cascades down the value chain
            4. Digital technology platforms: the integration of technologies and applications in one plane that allows companies to move at greater speeds
            • IIoT will transform industries, companies, and products, Traditional companies need to clearly define what digital transformation means for them and the value they bring to market or risk becoming obsolete.
            •  
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            PTC x IoT ONE EP042: How to deploy transformative IIoT solutions at scale – An Interview with Jeff Miller of PTC
            Tuesday, Nov 06, 2018

            *This episode of the Industrial IoT Spotlight podcast is sponsored by PTC

            In this episode, we discuss pilot purgatory in industrial IoT deployments and how to build scalable IIoT solutions.

            What is the difference between proof-of-concept (POC) and proof-of-value (POV)? What are the 6 steps to IoT deployment success? What are the 3 essential components for building a successful IoT use case?

            Jeff Miller is the Vice President of Advisory Services at PTC. The Advisory Services practice delivers pragmatic, actionable, success-focused advice that leverages PTC's industry leadership in IoT technologies and business solutions.

            Key Takeaways:

            • Proof of Concept (POC) is the proof that the technology will work technically in the existing organizational infrastructure and processes.
            • Proof of Value (POV) is the conclusion that problems have been addressed and value has been created and measured.
            • The gap between the POC and POV is the root cause of pilot purgatory scenario in which pilots fail to scale into organization-wide implementation.
            • There are 6 steps to successfully implementing IoT, and it is important that these steps are done in order: 1) Business strategy alignment, 2) Feasibility check (technologically and culturally), 3) Technology alignment (POC), 4) Use case identification, 5) Roadmap building, 6) Value measurement (POV)
            • There are 3 critical components to successfully build a use case: 1) Valuable: the problem that is solved has to be a real business problem, 2) Scalable and transferrable: technologies have to be crafted in a way that is meant to be scalable and transferrable from the beginning of the project, 3) Measurable: metrics should be agreed upon by all stakeholders and measure value created
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            IIC x IoT ONE IIoT Spotlight Podcast EP041: Cybersecurity, reliability, and safety in an industrial environment - An Interview with Jesus Molina of Waterfall Security
            Thursday, Oct 18, 2018

            *This episode of the Industrial IoT Spotlight Podcast is sponsored by the Industrial Internet Consortium

            We discuss the IIC's approach to security in an industrial context. 

            What are the differences between consumer-facing and industrial applications of IoT when it comes to security? How did tinkering with a hotel lighting system evolve into securing industrial IoT systems? How should we view security and secure industrial IoT systems?

            Jesus Molina discusses his views of security, common misconceptions around cybersecurity, and his approach to securing IoT systems.

            Jesus Molina is the Director Of Business Development at Waterfall Security Solutions Ltd. He is also the co-chair of the IIC Security Working Group.

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            EP040: Extracting value from data analytics - an Interview with Ed Kuzemchak of Software Design Solutions
            Friday, Oct 12, 2018

            Ed Kuzemchak of Software Design Solutions tells us what IoT really is and is not, and how to extract value from it. We discuss how Ed started his business on the premise of data analytics, and his view on the differences between consumer and industrial IoT from a data point of view. We also discuss where we are today in leveraging and extracting value from big data, and his 3 step process for path to product.

            Ed Kuzemchak is the Founder of Software Design Solutions. Software Design Solutions provides consulting and embedded software development services. 

             

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            IIC x IoT ONE IIoT Spotlight Podcast EP039: How to ensure connectivity for brownfield sensors - An Interview with Michael Hilgner of TE Connectivity
            Wednesday, Oct 10, 2018

            *This episode of the Industrial IoT Spotlight Podcast is sponsored by the Industrial Internet Consortium

            We discuss the IIC test bed for smart manufacturing connectivity for brownfield sensors.

            What are the key challenges to implementing IoT sensors and technologies in brownfield environments? How can we ensure that all technologies and business processes have interoperability with each other? How will communication standards evolve in the industry in the future?

            Michael Hilgner of TE Connectivity explains to us the challenges and best practices of implementing connected sensors in a brownfield environment.

            Dr. Michael Hilgner has engaged himself in communication infrastructure and high-frequency components design in diverse roles throughout his career. In his current role as Manager Consortia & Standards at TE Connectivity’s Industrial Business Unit, he provides his experience to international standardization activities and industrial user groups in the areas of industrial networks, fieldbuses and cabling systems. In addition to his engagement at IIC where he leads the Smart Manufacturing Connectivity for Brown-field Sensors Testbed, Michael contributes to several Industrie 4.0 working groups to detail I4.0 requirements and technologies for active and passive infrastructure components.

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            IIC x IoT ONE Industrial IoT Spotlight Podcast EP038: Security and Trustworthiness in IoT Deployments - An Interview with Sven Schrecker of Intel
            Thursday, Oct 04, 2018

            *This episode of the Industrial IoT Spotlight Podcast is sponsored by the Industrial Internet Consortium

            What are the differences between Greenfield and Brownfield IoT deployment environments in terms of security? How does security relate to trustworthiness? What are the best practices for IoT deployments?

            Sven Schrecker explains to us the IIC view on system security and why the trustworthiness of a system matters.

            Sven Schrecker is the chief architect of IoT security solutions at Intel. Sven is also the co-chair of the IIC Security Working Group, co-chair of the IIC JTG5 Security Team and a member of the Industrial Internet Consortium Steering Committee.

            Links mentioned:

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            IIC x IoT ONE Industrial IoT Spotlight Podcast EP037: The future is already here; it is not just particularly well-distributed - an Interview with Jim Morrish of Nokia
            Monday, Sep 03, 2018

            *This episode of the Industrial IoT Spotlight Podcast is sponsored by the Industrial Internet Consortium

            How can the IIC business strategy and solutions lifecycle task group help to de-risk the adoption of IoT in enterprises? What is the framework for understanding IoT in the context of business transformation? What is the real impact of IoT that forecasts are unable to capture? What is the impact of the IoT platforms market on the acceleration of IoT adoption? 

            The adoption of IoT is not a step into the unknown; it has been diagnosed and has an envelope around it. Putting together 10 years of software, 10 years of hardware, and 10 years of communications experience, the IIC business strategy & innovation framework allows project managers and executives to understand and manage the scope of the challenges that come with implementing IoT in traditional organisations. 

            Jim also discusses the real impact of IoT in the economy beyond predictions of devices and market value, and how to develop internal capabilities to harness the power of IoT in an organisation. We also look into the IoT platform market as an accelerator for adoption and scale, and discuss the future of this highly dynamic market. 

            Links Mentioned: IIC Business Strategy & Innovation Framework 

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            EP018: Evolving Innovation In IIoT - An Interview With The Kerton Group's Derek Kerton
            Friday, Dec 08, 2017

            One of the biggest challenges still standng in the way of mass adoption of Industrial IoT solutions are the knowledge gaps that exist in the ecosystem. Bridging these gaps is a monumental task due to the mere complexity of the technology and the unconventional value chains that drive the Industrial IoT market.

            In the third installment of the "Ventures in Industrial IoT series" brought to you by GE Ventures, we are pleased to have Derek Kerton, Managing Director of the Kerton Group with us to discuss how end users can still drive innovation despite of the very challenging prevailing market conditions. 

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            EP019: Digitalization Bottlenecks - An Interview With GE Digital's Mike Dolbec
            Monday, Dec 11, 2017

            Never has there been a trend in recent times that has been reshaping the industrial world quite as much as digitalization. and as such many firms have embarked on a digitalization strategy of their own. However, the digital transformtion race is a competitive one and many firms are finding themselves on the losing end of this race. 

            In the fourth installment of the "Ventures in Industrial IoT series" brought to you by GE Ventures, we welcome back Michael Dolbec, Managing Director of venture investments and M&A at GE Digital who will be discussing with us how firms can better prepare themselves to overcome bottlenecks in the process and set themselves up for success. 

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            EP020: Developing Practical IoT Products - An Interview With TechProductManagement's Daniel Elizalde
            Wednesday, Dec 13, 2017

            Despite of its potential to revolutionize industry and solve a lot of the world's biggest problems, IoT is still a very niche area and has even garnered a reputation of being somewhat nebulous at times. This has proven to be a nightmare for many product development managers who want to devise a cohesive IoT product strategy.

            In the fifth installment of the "Ventures in Industrial IoT series" brought to you by GE Ventures, we get back to basics with TechProductManagement's Daniel Elizalde. Daniel is the creator of the IoT Decision Framework which helps product leaders make informed decisions about adding digital value to their products in an intuitive step-by-step manner.

             

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            EP021: The Long Road to Digital Transformation - An Interview with Cisco's Maciej Kranz
            Friday, Dec 15, 2017

            Far from being merely an isolated one-off event, digital transformation needs to be seen as a journey - a long and intensive one. 

            In the sixth installment of the "Ventures in Industrial IoT series" brought to you by GE Ventures, we are pleased to have with us Maciej Kranz, VP of corporate strategic innovation at Cisco Systems and author of the book "Building the Internet of Things: Implement New Business Models, Disrupt Competitors, Transform Your Industry" on the show to share with us more about some of the insights in his book and other advice on how firms can successfully embark and sustain their digitalization journey.   

             

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            EP022: Finding The Right Path To Market - An Interview With GE Digital's Mike Dolbec
            Monday, Dec 18, 2017

            The Industrial IoT ecosystem globally is comprised of hundreds of organizations, standards bodies and consortia all working together to better serve end users and drive adoption of the Industrial IoT. Having said that, startups need to evaluate for themselves if it is more meaningful for them to join a standards body or just work directly with a particular company such as GE. 

            In the seventh installment of the "Ventures in Industrial IoT series" brought to you by GE Ventures, Michael Dolbec, Managing Director of venture investments and M&A at GE Digital is back in the third and final part of his discussion with us on how GE is not just financing but also providing strategic direction as well as ecosystem support to startups.  

             

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