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Tobi: Enhancing Customer Experience with Improved Returns Processing
Tobi, an international fast-fashion online retail destination, was facing challenges with its returns process. The company, which serves young women in over 100 countries, was struggling to contain the costs of offering free returns. The bulk rate provided by their legacy supplier, the U.S. Postal Service, was proving to be expensive. Additionally, Tobi’s limited order tracking abilities were prompting frequent customer inquiries, many of them about returns. This lack of clarity around the returns process left customers wondering when they would receive a refund or replacement item, creating a negative customer experience. The Tobi team also struggled with the lack of visibility when expediting customer queries.
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