Suppliers Malta Hotjar

	Hotjar
HQ Location	Malta
HQ City	St Julian's
Year Founded	2014
Company Type	Private
Revenue	$10-100m
Employees	201 - 1,000
Website	Open website

Hotjar

HQ Location

Malta

HQ City

St Julian's

Year Founded

2014

Company Type

Private

Revenue

$10-100m

Employees

201 - 1,000

Website

Open website

Company Description	Hotjar, a Contentsquare company, gives teams access to Product Experience Insights, which shows them how users behave, and what they feel strongly about, so those teams can deliver a better user experience, and create more value for their business. Read More
Contents

Company Description

Hotjar, a Contentsquare company, gives teams access to Product Experience Insights, which shows them how users behave, and what they feel strongly about, so those teams can deliver a better user experience, and create more value for their business.

Hotjar is a provider of Industrial IoT platform as a service (paas), cybersecurity and privacy, application infrastructure and middleware, sensors, infrastructure as a service (iaas), functional applications, robots, and automation and control technologies, and also active in the cement, cities and municipalities, education, equipment and machinery, finance and insurance, marine and shipping, retail, telecommunications, and transportation industries.

Technologies

Application Infrastructure & Middleware

Data Exchange & Integration

Data Visualization

Event-Driven Application

Middleware, SDKs & Libraries

Cybersecurity & Privacy

Identity & Authentication Management

Intrusion Detection

Sensors

Flow Meters

Liquid Detection Sensors

Robots

Wheeled Robots

Platform as a Service (PaaS)

Application Development Platforms

Functional Applications

Warehouse Management Systems (WMS)

Automation & Control

Human Machine Interface (HMI)

Infrastructure as a Service (IaaS)

Cloud Databases

Use Cases

Autonomous Transport Systems

Behavior & Emotion Tracking

Experimentation Automation

Fleet Management

Last Mile Delivery

Leakage & Flood Monitoring

Livestock Monitoring

Retail Store Automation

Time Sensitive Networking

Traffic Monitoring

Transportation Simulation

Vehicle-to-Infrastructure

Virtual Training

Functions

Logistics & Transportation

Procurement

Product Research & Development

Quality Assurance

Sales & Marketing

Warehouse & Inventory Management

Industries

Cement

Cities & Municipalities

Education

Equipment & Machinery

Finance & Insurance

Marine & Shipping

Retail

Telecommunications

Transportation

Services

System Integration

Testing & Certification

Training

Hotjar’s Technology Stack maps Hotjar’s participation in the platform as a service (paas), cybersecurity and privacy, application infrastructure and middleware, sensors, infrastructure as a service (iaas), functional applications, robots, and automation and control IoT technology stack.

Application Layer
Functional Applications

Cloud Layer
Platform as a Service

Infrastructure as a Service

Edge Layer
Automation & Control

Processors & Edge Intelligence

Actuators

Sensors

Devices Layer
Robots

Drones

Wearables

Supporting Technologies
Analytics & Modeling

Application Infrastructure & Middleware

Cybersecurity & Privacy

Networks & Connectivity

Technological Capability

None

Minor

Moderate

Strong

Number of Case Studies11

	Leveraging Hotjar for Enhanced User Experience: A Case Study on Hussle Hussle, an online marketplace for gyms and spas, faced several challenges in understanding user behavior and improving their product. Luke, the Product Lead at Hussle, was tasked with identifying and resolving issues that led to user churn, spotting bugs, and ensuring smooth launches of new features. The primary challenges included understanding why users were leaving the platform, identifying issues with new features, spotting broken user flows, and discovering bugs. The team needed to capture reliable feedback from users as they were leaving, which was a difficult task. Additionally, they needed to understand user interactions with new features and identify any issues that could hinder the user experience.
	Boosting Conversions by 300%: A Case Study on Brand24's Strategic Changes Brand24, a popular social listening platform, was facing a significant challenge with its conversion rates. The company's CEO, Mike Sadowski, noticed that the conversion rates were considerably lower than the industry standard. The primary issue was a high bounce rate on the sign-up form for Brand24’s free trial. The bounce rate was much larger than anticipated, indicating a leaky funnel. Two main culprits were identified as causing the high bounce rate. Firstly, a promo code field was confusing users, leading to a high abandonment rate. Secondly, the sign-up form had too many distractions, causing users to click around chaotically, visiting the blog, looking into pricing again, and hovering over links.
	Spotahome's Innovative Use of Hotjar for User Experience Improvement Spotahome, an online platform for mid- to long-term rentals, was facing a challenge in understanding their users and website visitors. The Customer Knowledge Manager, Sara Parcero-Leites, was tasked with ensuring the site was running smoothly and identifying opportunities for improvement. However, the team was not utilizing Hotjar, a behavior analytics tool, to its full potential. The tool was only being used superficially, with a few people looking at some recordings and heatmaps, but not conducting a lot of analysis. This lack of deep analysis was a missed opportunity for Spotahome to gain valuable insights about their users' behavior and improve their platform accordingly.

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Overview

Hotjar

IoT Snapshot

Technology Stack

Case Studies