Overview
Leveraging Hotjar for Enhanced User Experience: A Case Study on HussleHotjar |
Application Infrastructure & Middleware - Data Exchange & Integration Cybersecurity & Privacy - Identity & Authentication Management | |
Cement Marine & Shipping | |
Procurement Product Research & Development | |
Time Sensitive Networking | |
System Integration Testing & Certification | |
Operational Impact
The implementation of Hotjar has significantly improved Hussle's ability to understand user behavior and improve their product. The tool has enabled the team to capture real-time feedback from users, leading to the development of a new product offering. The use of Hotjar Recordings has provided valuable insights into user interactions with new features, allowing the team to make necessary adjustments and improvements. The ability to identify 'rage clicks' and other issues in real-time has also improved the team's ability to respond quickly to problems, preventing these issues from affecting a larger number of users. Overall, the use of Hotjar has enhanced the team's ability to deliver a product that meets the needs of their users. | |
Quantitative Benefit
Identified a bug that would have stopped dozens of users from buying | |
Collected over 1,000 Survey responses from users who canceled their subscription | |
Watched over 73,000 seconds of Recordings | |