Overview
Spotahome's Innovative Use of Hotjar for User Experience ImprovementHotjar |
Cities & Municipalities Education | |
Product Research & Development | |
Operational Impact
The use of Hotjar has led to significant operational improvements at Spotahome. The Hotjar parties have not only increased the company-wide use of the tool but also fostered a culture of collaboration and shared learning. Developers and product managers now have firsthand insights into how users interact with the features they build, leading to more user-centric product development. The use of Hotjar's new features, such as the relevance score and Highlights, has also made it easier to find and organize valuable insights from the vast amount of data. Furthermore, the use of Hotjar surveys has allowed Spotahome to continue gathering valuable user feedback despite budget cuts due to Covid-19. This has led to major improvements, such as fixing the calendar section in the app, which was identified as a problem area through user feedback. | |
Quantitative Benefit
The company-wide use of Hotjar increased significantly after the introduction of Hotjar parties. | |
Numerous bugs were identified and fixed as a result of insights gained from Hotjar recordings. | |
The use of Hotjar surveys as a cost-effective alternative to user interviews led to significant cost savings. | |