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Gong

United States
San Francisco
2015
Private
$100m-1b
1,001 - 10,000
Open website

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. Its Revenue Intelligence Platform uses proprietary Artificial Intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform.

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Gong’s Technology Stack maps Gong’s participation in the IoT technology stack.
  • Application Layer
  • Functional Applications
  • Cloud Layer
  • Platform as a Service
    Infrastructure as a Service
  • Edge Layer
  • Automation & Control
    Processors & Edge Intelligence
    Actuators
    Sensors
  • Devices Layer
  • Robots
    Drones
    Wearables
  • Supporting Technologies
  • Analytics & Modeling
    Application Infrastructure & Middleware
    Cybersecurity & Privacy
    Networks & Connectivity
Technological Capability
None
Minor
Moderate
Strong
Number of Case Studies14
Gong Allows HubSpot Sales Reps to “GO BACK and WATCH the GAME TAPES”
As HubSpot grew rapidly, it needed a solution that would scale and support its coaching culture. Their current sales and coaching process was not sustainable. With hundreds of salespeople over seven continents, coaching at scale was a huge challenge. HubSpot was trying to solve two big issues: Reduce new rep ramp time and Increase rep productivity. In a pre-Gong world, it was extremely challenging to understand if a new rep was actually learning the material. The same sort of uncertainty existed when it came to new product/feature launches. Salespeople need to get trained quickly, efficiently, and consistently. But it’s tricky to understand how quickly salespeople are adopting the playbooks and sound bites created for new product launches — especially pre-Gong. In fact, there really wasn’t a way to effectively track adoption.
Gong Gives Genesys Sales Managers the Ability to “Ride Shotgun” with Any Deal
Genesys, a company that sells customer experience and contact center technology, was facing challenges in managing its sales process. The sales managers were operating in a world of “guessing and speculating” about where to spend their time and effort for maximum efficiency. They were scaling rapidly, yet struggling to onboard efficiently. The process of preparing for a call was time-consuming and did not scale. Sales managers were heavily involved in every deal, which spread them thin and did not allow them to deep dive into each deal. The process was more about “following fields in the company’s CRM” and then using one-on-one meetings to “add color” to better understand each deal.
How Gong Insights Helped Workato Pivot During COVID-19 and Hit 102% of Plan
Workato, an Enterprise Automation platform, was in a phase of hypergrowth and was relying heavily on anecdotal data for tracking demand generation. This approach was restricting their visibility into the full sales funnel. The sales team was growing rapidly and was looking for a way to scale the team consistently while providing top-notch training and guidance. The uncertainty of relying on anecdotal data was not sitting well with Bhaskar Roy, Head of Growth and Marketing at Workato, whose marketing team is driven by the number of opportunities it generates. The team was ready for a change and was looking for a solution that could provide them with accurate and reliable data.
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