Iris
Case Studies
Promoting Sustainable Living Through IoT: The Good Life 2030 Project
Overview
Promoting Sustainable Living Through IoT: The Good Life 2030 ProjectIris |
Application Infrastructure & Middleware - Event-Driven Application | |
Sales & Marketing | |
Time Sensitive Networking | |
Operational Impact
The Good Life 2030 project successfully utilized the power of the advertising industry to promote a sustainable future. The short film 'The Good Stuff' effectively changed the public's perception of the year 2030, showing that a sustainable future is not something to fear, but something to look forward to. The film highlighted the benefits of a sustainable lifestyle, such as more time with family and friends, more self-connection, and more connection with nature. The project demonstrated the potential of advertising to not only promote products and services but also to inspire change and promote a better, more sustainable future. | |
Quantitative Benefit
The film received coverage in 8 trade press pieces across all major titles. | |
The film garnered a total of 12,000 estimated views. | |
The live-streamed event of the film launch received over 2,000 views. | |