SynLogics Case Studies Digital Transformation of Atlanta Grout & Tile: An IoT Case Study
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Digital Transformation of Atlanta Grout & Tile: An IoT Case Study

Digital Transformation of Atlanta Grout & Tile: An IoT Case Study - SynLogics Industrial IoT Case Study
Application Infrastructure & Middleware - Event-Driven Application
Infrastructure as a Service (IaaS) - Cloud Computing
Construction Management
Personnel Tracking & Monitoring
Cloud Planning, Design & Implementation Services
System Integration
Atlanta Grout & Tile, a Tile, Stone & Grout restoration company based in Woodstock, Georgia, was facing challenges with its traditional business model. Despite steady growth over the years, the company was falling behind the web revolution and missing out on the opportunity to tap into a new consumer base. They were using independent software from different vendors for each of their department information and workforce management. This resulted in a lot of manual work on excel and the need to export/import data between different systems. This not only increased overhead costs but also slowed down their response to clients. The company also had to prepare numerous reports manually and lacked access to customer trends for effective business decision-making.
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Atlanta Grout & Tile is a Tile, Stone & Grout restoration company located in Woodstock, Georgia. With over 13 years of experience in the industry, the company has built a reputation for quality work delivered by certified professionals. They have also been instrumental in creating groundbreaking products – pFOkUS® – one of the best in the tile cleaning and maintenance area. Despite their success, the company was looking for ways to leverage technology to reinvent their business model and grow at a faster pace.
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Atlanta Grout & Tile is a Tile

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To overcome these challenges, Atlanta Grout & Tile decided to integrate all business processes into one system. They consulted with experts to understand their business processes and design a new comprehensive integrated system from the ground up. The new system was designed to improve workforce efficiency and bring the company closer to its customers. The first step in this process was to upgrade the existing CRM’s old design to a new responsive & intuitive web application with different front-facing modules for Work schedule manager, Sales & Customers. Google Maps was also integrated into the app for geocoding addresses for intelligent scheduling. The next step was to streamline customer payments and documenting information for Accounting. A payment gateway was integrated into the CRM for accepting customer payments, which flowed into the Accounting module for tax purposes. The company also redesigned its CRM to a multi-tenant architecture, enabling franchising and sharing of best practices between franchises. Finally, the entire IT infrastructure of Atlanta Grout & Tile was migrated to Amazon Web Services.
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The digital transformation of Atlanta Grout & Tile resulted in a platform of integrated applications. What started as a simple CRM application development to make the data flow smoothly in the organization grew to include multiple business process automations and a suite of micro applications running on the cloud integrated to the backend system. This provided a seamless customer experience and improved satisfaction. The consulting was a crucial part in the exponential business growth and improved workforce efficiency at Atlanta Grout & Tile. The company was also able to provide a seamless brand experience for customers by sharing best practices between franchises.
Reduced overhead costs by integrating all business processes into one system
Improved response time to clients by automating data flow
Enabled franchising by redesigning CRM to a multi-tenant architecture
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