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The Use of AR Technology in the Spatial Design of a Corporate Production Line
The cosmetics market requires manufacturers to make quick changes in the matters of both production and distribution. In this market segment, one of the principal marketing tools is grouping products in packages (for example, shampoo + conditioner, cream + makeup remover). So far such process has been carried out in the Polish division of L’Oréal through outsourcing, which has limited the possibilities of a dynamic reaction to market impulses.
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