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United Kingdom
11 - 50
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SharpEnd / is an integrated solutions partner offering an industry-leading SaaS platform for connected products supported by the global pioneer of IoT engagement. We have been supporting global brands deliver connected excellence since 2015 when we launched as the world's first Internet of Things agency. In 2019 we built and scaled our SaaS proposition and have never looked back. We are truly full-service across creative, technology, platform and insights.

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SharpEnd’s Technology Stack maps SharpEnd’s participation in the IoT technology stack.
  • Application Layer
  • Functional Applications
  • Cloud Layer
  • Platform as a Service
    Infrastructure as a Service
  • Edge Layer
  • Automation & Control
    Processors & Edge Intelligence
  • Devices Layer
  • Robots
  • Supporting Technologies
  • Analytics & Modeling
    Application Infrastructure & Middleware
    Cybersecurity & Privacy
    Networks & Connectivity
Technological Capability
Number of Podcasts1
EP 153 - How are retail brands adopting IoT to engage consumers - Cameron Worth, CEO & Co-founder, SharpEnd
Monday, Nov 21, 2022

This week we interviewed Cameron Worth, CEO and co-founder of SharpEnd. SharpEnd is an IoT agency and SaaS platform that supports CPG brands in connecting non-digital consumer products.

In this talk, we discussed using QR codes, NFC, and augmented reality to drive consumer engagement and generate market insights. We also explored the challenges involved in rolling out large scale IoT campaigns that involve millions of products, thousands of sales points, and dozens of countries. 

Key Questions:

  • What does the IoT application landscape look like today for CPG brands and retailers?
  • Which "common sense" sales and marketing use cases should every brand consider?
  • What are the significant differences in capabilities and cost between QR codes and NFC?
  • How is NFC deployed to gather insights across the lifecycle of products?


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