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Albertsons Companies, one of the largest grocers in the US, serves over 30 million customers each week through 19 different banners. The company faced the challenge of shifting customer demands and the need to provide a seamless shopping experience, whether in-store, online, or mobile. Albertsons' customer demographics varied greatly, and the company needed to meet the diverse demands of its customers. The company had multiple user IDs and passwords, which increased the attack surface of its IT infrastructure, making it more vulnerable to breaches. Albertsons needed to create a seamless, consistent IT experience in both the four-wall and no-wall environments, while maintaining the look-and-feel of the individual banners. The organization saw it as an opportunity to offer their customers a better experience.

Athenahealth, a healthcare technology company, was facing challenges with its legacy infrastructure as it expanded its patient and practitioner base. The company had multiple account credentials for patients, and each practice had to register patients and store their data separately. This led to a complex and disjointed user experience. Furthermore, the company was dealing with the challenge of ensuring data accessibility while maintaining robust security. The company needed a solution that would reduce friction, improve user experience, and enhance patient outcomes without compromising on security. The challenge was to find a solution that could handle the sensitive and highly regulated data that impacts people's lives, while providing a seamless digital experience for users.

Zoom Video Communications, Inc., a leading enterprise video communications platform, experienced significant growth during the first months of the COVID-19 pandemic. This rapid expansion required a scalable and secure identity solution that would also provide a seamless user experience. Zoom's legacy identity management environment was not equipped to scale easily with the public cloud or to the hundreds of thousands of systems in use. The company needed a solution that could handle the immense growth while maintaining security and compliance standards. The challenge was to find a solution that could secure server access, alleviate the pressure on Zoom's data center operations team, and provide a seamless user experience to the millions of customers who rely on Zoom for work, education, and personal use.

Welocalize, a global translation and localization company, was facing a significant challenge in managing its client portal. The company supports and manages the globalization programs of numerous leading brands, providing a range of services including localization, digital marketing, patent translation, and AI-enabled services. This vast array of services led to a complex web of multiple users, logins, and entry points, which was not sustainable. The company's client portal housed several workstreams serving multiple stakeholders within one organization, containing sensitive and confidential data that needed stringent protection from both internal and external security breaches. The main targets of cybercriminals, usernames, and passwords, posed a significant threat to information security. While the portal required complex security measures, including granular security clearances for each user, Welocalize needed to avoid creating a frustrating and unnecessarily complex user experience.

Hewlett Packard Enterprise (HPE) is undergoing a significant transformation, aiming to transition all of its on-premises IT infrastructure products to cloud-based as-a-service offerings by 2022. This move is driven by increasing customer demand for cloud-based services. In 2019, HPE introduced GreenLake Central, a sub-brand that delivers consumption-based IT services, enabling customers to build a seamless experience between their public and private clouds. However, the GreenLake Central platform has significant identity requirements, such as the need to securely federate and authenticate various user types including administrators, support teams, customers, and partners—all within a single user interface. To meet these identity requirements, HPE needed an identity and access management (IAM) partner to help integrate enterprise identities and secure APIs.