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United States
< $10m
11 - 50
Open website

Narrative is a data commerce platform that simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives. Innovative brands and direct-to-consumer companies leverage Narrative's technology to fuel powerful data strategies, build data monetization businesses, power growth marketing, and inform product development.

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Narrative’s Technology Stack maps Narrative’s participation in the IoT technology stack.
  • Application Layer
  • Functional Applications
  • Cloud Layer
  • Platform as a Service
    Infrastructure as a Service
  • Edge Layer
  • Automation & Control
    Processors & Edge Intelligence
  • Devices Layer
  • Robots
  • Supporting Technologies
  • Analytics & Modeling
    Application Infrastructure & Middleware
    Cybersecurity & Privacy
    Networks & Connectivity
Technological Capability
Number of Podcasts1
EP 154 - How are data marketplaces streamlining data monetization - Nick Jordon, founder & CEO, Narrative
Friday, Dec 02, 2022

Our guest this week is Nick Jordon, founder and CEO of Narrative. Narrative is a category creating company that has redefined data commerce by helping organizations acquire and monetize data more efficiently.

In this talk, we deep dived into data monetization, from common use cases to marketplace pricing mechanisms and data quality assurance. We also explored how large, mature companies can monetize data from customer interactions with their products to improve margins.

Key Questions:

  • What are the buyer and seller  dynamics of a data marketplace? 
  • Which use cases are mature today, and which are being tested?
  • How are prices and purchase rules set rules on the platform, and by whom?
  • What is the process to guarantee data ownership and accuracy?
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