Suppliers
United States
Drift
Overview
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Drift |
United States | |
Boston | |
2015 | |
Private | |
$100m-1b | |
201 - 1,000 | |
Open website |
IoT Snapshot
Technology Stack
Case Studies
Number of Case Studies23
Park Place Technologies: Transforming Customer Engagement with IoT Chatbot
Park Place Technologies, a provider of proactive and predictive data center support and maintenance, was facing a challenge with their live chat system. The live chat was only available during certain hours, which meant they were missing out on potential conversations with prospects in different time zones. Additionally, they were unable to engage visitors who used their End of Service Life (EOSL) library page as a reference resource and then left the site without any interaction. The company needed a solution that could engage prospects 24/7, tap into new lead sources, and improve the speed of lead to opportunity and lead to close. |
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Employment Hero Enhances Customer Experience with Drift
Employment Hero, a rapidly growing startup based in Sydney, Australia, was faced with the challenge of providing an exceptional customer experience. The company, which offers a suite of powerful employment tools to over 80,000 businesses worldwide, wanted to engage buyers on their terms. They used digital marketing strategies to attract prospects to their website, but they needed a way to interact with these prospects once they were on the site. They wanted to be fully aware of the customer's location, activities, buying stage, and preferred engagement channel. The challenge was to find a solution that would allow them to engage with customers in real time, track and monitor their behavior on the site, and make the sales cycle more efficient. |
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State Street Global Advisors' Digital Transformation with Drift
State Street Global Advisors (SSGA), the investment management division of State Street Corporation, faced a significant challenge in adapting to the digital transformation demanded by their clients. Traditionally, SSGA relied heavily on in-person interactions to sell their services. However, they realized that their clients were increasingly seeking a digital experience where they could conduct their own research, ask questions on their terms, and make most of their purchases digitally. This shift was further accelerated by the COVID-19 pandemic, which made video and live chat the primary channels for interaction and sales, while in-person meetings and related sales activities declined sharply. SSGA needed a software solution to support this digital transformation and meet their clients' changing needs. |