Overview
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Employment Hero Enhances Customer Experience with DriftDrift |
Analytics & Modeling - Robotic Process Automation (RPA) Sensors - Camera / Video Systems | |
Equipment & Machinery | |
Procurement Sales & Marketing | |
Behavior & Emotion Tracking Chatbots | |
Operational Impact
With Drift, Employment Hero has been able to create an incredible buyer experience that results in higher metrics and better results for their sales and marketing teams. The use of Drift has significantly increased the volume of meetings booked and contact requests. The company has also been able to shorten the sales cycle, providing a better experience for buyers who can now find exactly what they need without having to navigate around the website for a long time. The improved website experience applies to both prospects and customers, who can now get the help they need in a matter of minutes. Drift has also enabled Employment Hero to gain key insights into their website configuration, leading to a redesign that simplified their pricing models and improved messaging. Furthermore, Drift data supports the sales team's approach to prospecting and engaging, providing them with insights into who is engaging with their website, what they're engaging with, and how often they're visiting the website. | |
Quantitative Benefit
50+ meetings booked per month | |
70+ conversions from Drift meetings to opportunities | |