Suppliers Austria Adverity

	Adverity
HQ Location	Austria
HQ City	Vienna
Year Founded	2015
Company Type	Private
Revenue	$10-100m
Employees	201 - 1,000
Website	Open website

Adverity

HQ Location

Austria

HQ City

Vienna

Year Founded

2015

Company Type

Private

Revenue

$10-100m

Employees

201 - 1,000

Website

Open website

Company Description	Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables businesses to blend disparate datasets such as sales, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and AI-powered Data Governance features, Adverity makes it easy to scale and automate your data operations and have Trust in your data. Read More
Contents

Company Description

Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables businesses to blend disparate datasets such as sales, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and AI-powered Data Governance features, Adverity makes it easy to scale and automate your data operations and have Trust in your data.

Adverity’s Technology Stack maps Adverity’s participation in the IoT technology stack.

Application Layer
Functional Applications

Cloud Layer
Platform as a Service

Infrastructure as a Service

Edge Layer
Automation & Control

Processors & Edge Intelligence

Actuators

Sensors

Devices Layer
Robots

Drones

Wearables

Supporting Technologies
Analytics & Modeling

Application Infrastructure & Middleware

Cybersecurity & Privacy

Networks & Connectivity

Technological Capability

None

Minor

Moderate

Strong

Number of Case Studies3

	How ColgatePalmolive Accelerated Adcampaign Optimization Colgate-Palmolive's Online Acceleration Center of Excellence in London was focused on transforming its digital offering in markets throughout the EU. However, reporting on key digital advertising parameters was largely manual. Local media teams logged into various ad platforms, collected data, and inserted them into Excel templates to create bi-weekly reports. These reports were then sent to brand managers in respective markets and the local agency teams, with no automated flow of information. The process was slow and time-consuming, involving over 25 people in the EU region. Furthermore, the data was practically out of date by the time it arrived with the analysts and decision makers. The reports were distributed via email, clogging up inboxes and increasing the possibility of a data discrepancy.
	A76ers’ Data Intelligence SLAM-DUNK The Philadelphia 76ers, a part of Harris Blitzer Sports & Entertainment’s (HBSE) portfolio, had a data ecosystem consisting of over 130 data sources. Managing and expanding this data infrastructure was becoming increasingly difficult and time-consuming. The process of connecting to a new data source could take weeks, severely limiting the bandwidth of the data team. The fixed timelines surrounding live events made flexibility and agility of data operations paramount. The existing data consolidation procedure was not scalable and was preventing the team from fully focusing on uncovering the insights the data could provide.
	IKEA Lays the Foundation for Future Growth by Unlocking Insights Within Its Data IKEA Austria was facing challenges in consolidating data from various sources, which was crucial for understanding the needs of its customers and preparing for future growth. The company was dealing with multiple data sources and using the services of several agencies, which led to data silos and unavailability of data. Data quality was also a significant issue, with different KPIs and naming conventions used for campaigns on different channels, making reporting on campaign performance extremely difficult. The company was also facing challenges in terms of data accessibility, with global teams at IKEA having to wait for days, even weeks, for the information they needed.

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Overview

Adverity

IoT Snapshot

Technology Stack

Case Studies