Adverity Case Studies IKEA Lays the Foundation for Future Growth by Unlocking Insights Within Its Data

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	IKEA Lays the Foundation for Future Growth by Unlocking Insights Within Its Data Adverity

IKEA Lays the Foundation for Future Growth by Unlocking Insights Within Its Data

Adverity

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation
Services	Data Science Services
Challenge	IKEA Austria was facing challenges in consolidating data from various sources, which was crucial for understanding the needs of its customers and preparing for future growth. The company was dealing with multiple data sources and using the services of several agencies, which led to data silos and unavailability of data. Data quality was also a significant issue, with different KPIs and naming conventions used for campaigns on different channels, making reporting on campaign performance extremely difficult. The company was also facing challenges in terms of data accessibility, with global teams at IKEA having to wait for days, even weeks, for the information they needed. Read More
About Customer	IKEA Austria is part of one of the largest home furnishing chains in the world. It serves customers through seven retail locations, covering an area of almost 200,000m², and a modern website, which grew in visits by 68 percent during 2019. The company is investing a lot of effort in trying to understand the needs of its customers and being able to react ahead of time. It receives an additional layer of intelligence about its customers' needs through the IKEA Family loyalty program. Read More
Solution	IKEA Austria implemented Adverity, a platform that automated and streamlined its data operations. The solution fit easily into IKEA's existing technology stack, which consisted mostly of Microsoft's products. For data visualization, the company uses Power BI, with data stored in a cloud-based SQL Server database, hosted on Microsoft Azure. Adverity collected and transformed high-quality data and supplied it to their BI solution. The platform also resolved the challenge of an ever-increasing number of data sources and was set up within two weeks. Adverity supports all major platform providers, ensuring flexibility for IKEA Austria. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Services

Data Science Services

Challenge

IKEA Austria was facing challenges in consolidating data from various sources, which was crucial for understanding the needs of its customers and preparing for future growth. The company was dealing with multiple data sources and using the services of several agencies, which led to data silos and unavailability of data. Data quality was also a significant issue, with different KPIs and naming conventions used for campaigns on different channels, making reporting on campaign performance extremely difficult. The company was also facing challenges in terms of data accessibility, with global teams at IKEA having to wait for days, even weeks, for the information they needed.

About Customer

IKEA Austria is part of one of the largest home furnishing chains in the world. It serves customers through seven retail locations, covering an area of almost 200,000m², and a modern website, which grew in visits by 68 percent during 2019. The company is investing a lot of effort in trying to understand the needs of its customers and being able to react ahead of time. It receives an additional layer of intelligence about its customers' needs through the IKEA Family loyalty program.

Solution

IKEA Austria implemented Adverity, a platform that automated and streamlined its data operations. The solution fit easily into IKEA's existing technology stack, which consisted mostly of Microsoft's products. For data visualization, the company uses Power BI, with data stored in a cloud-based SQL Server database, hosted on Microsoft Azure. Adverity collected and transformed high-quality data and supplied it to their BI solution. The platform also resolved the challenge of an ever-increasing number of data sources and was set up within two weeks. Adverity supports all major platform providers, ensuring flexibility for IKEA Austria.

Impact #1	Improved data accessibility: Information sharing within the company has been largely enhanced through fully automated data integration.
Impact #2	Discovery of new insights: Consolidated data from various sources uncovered brand new insights into business and marketing performance.
Impact #3	Accelerated decision making: With a better overview of up-to-date data, management can now make decisions faster and with greater confidence.

Impact #1

Improved data accessibility: Information sharing within the company has been largely enhanced through fully automated data integration.

Impact #2

Discovery of new insights: Consolidated data from various sources uncovered brand new insights into business and marketing performance.

Impact #3

Accelerated decision making: With a better overview of up-to-date data, management can now make decisions faster and with greater confidence.

Benefit #1	The setup was ready within two weeks.
Benefit #2	The first 14 data connectors were connected to the database.
Benefit #3	Now about 20 connectors are used.

Benefit #1

The setup was ready within two weeks.

Benefit #2

The first 14 data connectors were connected to the database.

Benefit #3

Now about 20 connectors are used.

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Overview

IKEA Lays the Foundation for Future Growth by Unlocking Insights Within Its Data

Operational Impact

Quantitative Benefit