Information Builders
Case Studies
Yellow Pages Uses WebFOCUS to Demonstrate ROI to Advertisers
Overview
Yellow Pages Uses WebFOCUS to Demonstrate ROI to AdvertisersInformation Builders |
Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Telecommunications | |
Sales & Marketing | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
Data is compressed from 24 TB to less than one, dramatically accelerating response times. | |
By proving value to advertisers, Yellow Pages can drive better customer engagement to boost retention, revenue, and up-sell/cross-sell. | |
The user interface for YP Analytics is highly intuitive, consisting of reporting widgets that offer instant access to critical information. | |
Quantitative Benefit
Approximately 52 billion rows (nine TB) of raw data are loaded and processed each day, containing a rolling 25 months worth of data. | |
Response times for both canned and ad hoc queries are in the sub-second range for small and medium-sized businesses. For large advertisers with thousands of merchants, the response time may vary from two to 10 seconds. | |