Google
Case Studies
With insights from Google Analytics, BuildDirect increases sales by 50 percent
Overview
With insights from Google Analytics, BuildDirect increases sales by 50 percentGoogle |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics | |
Construction & Infrastructure | |
Sales & Marketing | |
Predictive Quality Analytics Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
BuildDirect optimized advertising spending and immediately saw conversions increase by 37 percent. | |
The company used GA to refine its paid search strategy around long-tail keywords, which also boosted conversions. | |
With campaign measurement through GA, BuildDirect doubled its conversion rate. | |
Quantitative Benefit
Increased search conversions by 37% | |
Doubled email marketing conversion rate | |
Achieved 100% increase in sample orders | |