Google
Case Studies
With Google Optimize 360 Transavia cuts mobile homepage bounce rate by 77%
Overview
With Google Optimize 360 Transavia cuts mobile homepage bounce rate by 77%Google |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management | |
Sales & Marketing | |
Data Science Services | |
Operational Impact
Transavia was able to reduce the time spent on the analysis part of experiments by 50%. | |
The company was able to centralize their main metrics as the single point of truth using the Google Analytics platform. | |
Transavia was able to improve its mobile usability and focus on page speed, delivering a faster experience for its customers. | |
Quantitative Benefit
Initial tests showed a 77% lower bounce rate and a 5% higher conversion rate on mobile devices. | |
The new homepage of Transavia loaded in just 2 seconds on a 3G connection, a 67% improvement compared to their old homepage. | |