Google Case Studies Wiggle looks to Google Analytics Premium for fast, accurate reporting

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	Wiggle looks to Google Analytics Premium for fast, accurate reporting Google

Wiggle looks to Google Analytics Premium for fast, accurate reporting

Google

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	Wiggle, the UK’s number one online cycle shop and the country’s fifth most popular online sports shop, was facing challenges in aggregating data from multiple sources and gaining meaningful insights into campaign performance. The company wanted to continually convert website visitors into customers to maintain and increase their competitive advantage. Promotions were a top influencer in obtaining conversions, so Wiggle’s website content manager Naveed Nasir turned to Google Analytics Premium for support in refining measurement for this critical area of online revenue generation. His goals were to measure campaign performance, analyze e-commerce data from the campaigns and optimize the campaigns’ aesthetics – all with maximum efficiency. Read More
About Customer	Wiggle is the UK’s number one online cycle shop and the country’s fifth most popular online sports shop. With triathlon currently the fastest growing mainstream sport in the world, Wiggle is an award-winning tri-sport retailer. The company’s key priority is to continually convert website visitors into customers in order to maintain and increase their competitive advantage. Promotions are a top influencer in obtaining conversions, so Wiggle’s website content manager Naveed Nasir turned to Google Analytics Premium for support in refining measurement for this critical area of online revenue generation. Read More
Solution	With Google Analytics Premium, Wiggle enjoys dedicated ongoing support, from a Google Analytics Technical Support Analyst on a daily basis. This allows the company to make the most of the tool’s features, such as event tracking and custom reports, and ensures that the installation is taken from good to great. Event tracking in Google Analytics enables Naveed to capture performance of individual banners throughout Wiggle’s campaigns. Comprehensive custom reports enable Wiggle to pull data on each banner campaign, registering vital metrics grouped by region, including revenue, e-commerce conversion rate, visits and transactions. A report can be shared with users across the business, so stakeholders can be assured of using exactly the same numbers in making decisions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

Wiggle, the UK’s number one online cycle shop and the country’s fifth most popular online sports shop, was facing challenges in aggregating data from multiple sources and gaining meaningful insights into campaign performance. The company wanted to continually convert website visitors into customers to maintain and increase their competitive advantage. Promotions were a top influencer in obtaining conversions, so Wiggle’s website content manager Naveed Nasir turned to Google Analytics Premium for support in refining measurement for this critical area of online revenue generation. His goals were to measure campaign performance, analyze e-commerce data from the campaigns and optimize the campaigns’ aesthetics – all with maximum efficiency.

About Customer

Wiggle is the UK’s number one online cycle shop and the country’s fifth most popular online sports shop. With triathlon currently the fastest growing mainstream sport in the world, Wiggle is an award-winning tri-sport retailer. The company’s key priority is to continually convert website visitors into customers in order to maintain and increase their competitive advantage. Promotions are a top influencer in obtaining conversions, so Wiggle’s website content manager Naveed Nasir turned to Google Analytics Premium for support in refining measurement for this critical area of online revenue generation.

Solution

With Google Analytics Premium, Wiggle enjoys dedicated ongoing support, from a Google Analytics Technical Support Analyst on a daily basis. This allows the company to make the most of the tool’s features, such as event tracking and custom reports, and ensures that the installation is taken from good to great. Event tracking in Google Analytics enables Naveed to capture performance of individual banners throughout Wiggle’s campaigns. Comprehensive custom reports enable Wiggle to pull data on each banner campaign, registering vital metrics grouped by region, including revenue, e-commerce conversion rate, visits and transactions. A report can be shared with users across the business, so stakeholders can be assured of using exactly the same numbers in making decisions.

Impact #1	Effortless and accurate reporting that saves time
Impact #2	Robust measurement framework now embedded across the organization
Impact #3	Entire team are able to make data-driven decisions

Impact #1

Effortless and accurate reporting that saves time

Impact #2

Robust measurement framework now embedded across the organization

Impact #3

Entire team are able to make data-driven decisions

Benefit #1	Improved efficiency in data reporting and analysis
Benefit #2	Increased accuracy in business performance snapshot
Benefit #3	Enhanced decision-making process based on data-driven insights

Benefit #1

Improved efficiency in data reporting and analysis

Benefit #2

Increased accuracy in business performance snapshot

Benefit #3

Enhanced decision-making process based on data-driven insights

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Overview

Wiggle looks to Google Analytics Premium for fast, accurate reporting

Operational Impact

Quantitative Benefit