Wickes, in collaboration with iris, launched a campaign called 'Wickes Stories'. This campaign was part of the broader 'Let's do it Right' initiative, aimed at those wanting a professional finish to their efforts. 'Wickes Stories' was brought to life through a competition launched across Wickes’ social channels in December 2015. People were asked to share a home improvement project and tell their story for the chance to win a £500 Wickes voucher and star in the campaign. The first film for the series took viewers on a nostalgic journey as a Dad sets out to create a tree house for his son, highlighting the emotional value and family bonding that can come from home improvement projects. The campaign was fully integrated and rolled out from March across TV, Social, VOD, radio and press.
Read More