Google Case Studies Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics

Edit This Case Study Record

	Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics Google

Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics

Google

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	Watchfinder, a leading UK retailer of premium, pre-owned watches, was facing a challenge in re-engaging its site visitors who showed interest in their products but did not make a purchase. The company found that buying decisions often took time, spanning weeks or months, with less than 1% of visitors completing purchases on their first site visit. In addition to driving customers back to its site, Watchfinder also wanted to encourage customers to visit its new physical boutique in the London Royal Exchange. Read More
About Customer	Watchfinder is a leading UK retailer of premium, pre-owned watches. The company was founded in 2002 as an online-only store selling watches from more than 80 premier manufacturers. Today, it has an annual turnover of £25 million and has recently opened a flagship boutique in the London Royal Exchange. The average order value on Watchfinder’s site is over £3,500, and the company found that buying decisions often took time, often spanning weeks or months. Read More
Solution	Watchfinder's agency, Periscopix, suggested Remarketing with Google Analytics as a solution to reconnect with users. They created 20 highly focused lists of visitors who demonstrated intent but did not purchase, based on various aspects of user context such as location, language, and what stage of the purchase funnel they were in. On-site behavior helped establish groups that had spent a certain amount of time on the site or had viewed a certain number of pages. Other lists were created around users who had viewed a specific watch brand on the site. Google Analytics’ functionality enabled Periscopix to convey tailored messages to these key groups of interested consumers. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

Watchfinder, a leading UK retailer of premium, pre-owned watches, was facing a challenge in re-engaging its site visitors who showed interest in their products but did not make a purchase. The company found that buying decisions often took time, spanning weeks or months, with less than 1% of visitors completing purchases on their first site visit. In addition to driving customers back to its site, Watchfinder also wanted to encourage customers to visit its new physical boutique in the London Royal Exchange.

About Customer

Watchfinder is a leading UK retailer of premium, pre-owned watches. The company was founded in 2002 as an online-only store selling watches from more than 80 premier manufacturers. Today, it has an annual turnover of £25 million and has recently opened a flagship boutique in the London Royal Exchange. The average order value on Watchfinder’s site is over £3,500, and the company found that buying decisions often took time, often spanning weeks or months.

Solution

Watchfinder's agency, Periscopix, suggested Remarketing with Google Analytics as a solution to reconnect with users. They created 20 highly focused lists of visitors who demonstrated intent but did not purchase, based on various aspects of user context such as location, language, and what stage of the purchase funnel they were in. On-site behavior helped establish groups that had spent a certain amount of time on the site or had viewed a certain number of pages. Other lists were created around users who had viewed a specific watch brand on the site. Google Analytics’ functionality enabled Periscopix to convey tailored messages to these key groups of interested consumers.

Impact #1	The remarketing campaign resulted in a 1300% return on investment.
Impact #2	Average order value on the site increased by 13%.
Impact #3	The remarketing campaign resulted in 34% lower CPAs than Watchfinder’s non-brand search campaigns.

Impact #1

The remarketing campaign resulted in a 1300% return on investment.

Impact #2

Average order value on the site increased by 13%.

Impact #3

The remarketing campaign resulted in 34% lower CPAs than Watchfinder’s non-brand search campaigns.

Benefit #1	1300% return on investment from the remarketing campaign.
Benefit #2	13% increase in average order value on the site.
Benefit #3	34% lower CPAs than non-brand search campaigns.

Benefit #1

1300% return on investment from the remarketing campaign.

Benefit #2

13% increase in average order value on the site.

Benefit #3

34% lower CPAs than non-brand search campaigns.

Download PDF Version

Overview

Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics

Operational Impact

Quantitative Benefit