Mulesoft Case Studies WatchBox launches eCommerce 50% faster in new markets

Edit This Case Study Record

	WatchBox launches eCommerce 50% faster in new markets Mulesoft

WatchBox launches eCommerce 50% faster in new markets

Mulesoft

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Sales & Marketing Business Operation
Services	System Integration
Challenge	WatchBox, a leading company for buying, selling, and trading pre-owned luxury watches, wanted to scale its business internationally via eCommerce. The company's success relied on exposing its inventory to as many customers as possible for quick resale. This required creating a powerful eCommerce experience that not only allows for rapid expansion but also pulls critical inventory data from legacy and homegrown systems. The objectives were to create an eCommerce platform that allows for rapid expansion into new regions, unlock and unify data from legacy and homegrown systems, and build standardized eCommerce processes that support quick inventory turnover. Read More
About Customer	WatchBox is the world’s leading company for buying, selling, and trading pre-owned luxury watches. The company has a global presence and generates more than $200M in revenue. The success of WatchBox relies on its ability to expose its inventory to as many customers as possible for quick resale. To achieve this, the company decided to move beyond brick-and-mortar retail and scale its business internationally via eCommerce. This required the creation of a powerful eCommerce experience that could support rapid expansion and pull critical inventory data from legacy and homegrown systems. Read More
Solution	To achieve its objectives, WatchBox turned to MuleSoft’s Anypoint Platform™ to roll out eCommerce sites, powered by Salesforce Commerce Cloud, for the United States and European Union. WatchBox combined inventory data with its product catalogs and pricing information in Salesforce Commerce Cloud — surfacing local product information and product availability in the right currency and language for each market. After rapidly building APIs, the WatchBox team used Anypoint Platform to test them and ensure they meet the company’s security, scalability, and reliability standards. Within six months, the company stood up an eCommerce platform that supports customers in both the U.S. and E.U. The WatchBox team then reused the same APIs, such as its Inventory API and Pricing API, to deliver eCommerce experiences to new markets much faster. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Business Operation

Services

System Integration

Challenge

WatchBox, a leading company for buying, selling, and trading pre-owned luxury watches, wanted to scale its business internationally via eCommerce. The company's success relied on exposing its inventory to as many customers as possible for quick resale. This required creating a powerful eCommerce experience that not only allows for rapid expansion but also pulls critical inventory data from legacy and homegrown systems. The objectives were to create an eCommerce platform that allows for rapid expansion into new regions, unlock and unify data from legacy and homegrown systems, and build standardized eCommerce processes that support quick inventory turnover.

About Customer

WatchBox is the world’s leading company for buying, selling, and trading pre-owned luxury watches. The company has a global presence and generates more than $200M in revenue. The success of WatchBox relies on its ability to expose its inventory to as many customers as possible for quick resale. To achieve this, the company decided to move beyond brick-and-mortar retail and scale its business internationally via eCommerce. This required the creation of a powerful eCommerce experience that could support rapid expansion and pull critical inventory data from legacy and homegrown systems.

Solution

To achieve its objectives, WatchBox turned to MuleSoft’s Anypoint Platform™ to roll out eCommerce sites, powered by Salesforce Commerce Cloud, for the United States and European Union. WatchBox combined inventory data with its product catalogs and pricing information in Salesforce Commerce Cloud — surfacing local product information and product availability in the right currency and language for each market. After rapidly building APIs, the WatchBox team used Anypoint Platform to test them and ensure they meet the company’s security, scalability, and reliability standards. Within six months, the company stood up an eCommerce platform that supports customers in both the U.S. and E.U. The WatchBox team then reused the same APIs, such as its Inventory API and Pricing API, to deliver eCommerce experiences to new markets much faster.

Impact #1	By adopting Anypoint Platform and an API-led approach to integration, the WatchBox IT team created a scalable and robust eCommerce foundation in less than six months.
Impact #2	WatchBox uses 25% less resources to maintain its eCommerce integrations thanks to Anypoint Platform’s monitoring and event-driven notification capabilities, which help the IT team identify and resolve issues quickly and easily.

Impact #1

By adopting Anypoint Platform and an API-led approach to integration, the WatchBox IT team created a scalable and robust eCommerce foundation in less than six months.

Impact #2

WatchBox uses 25% less resources to maintain its eCommerce integrations thanks to Anypoint Platform’s monitoring and event-driven notification capabilities, which help the IT team identify and resolve issues quickly and easily.

Benefit #1	WatchBox expands its presence into any new region 50% faster than before.

Benefit #1

WatchBox expands its presence into any new region 50% faster than before.

Download PDF Version

Overview

WatchBox launches eCommerce 50% faster in new markets

Operational Impact

Quantitative Benefit