Iris Case Studies Volvo Trucks Asia 360º: A Digital Content Marketing Success

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	Volvo Trucks Asia 360º: A Digital Content Marketing Success Iris

Volvo Trucks Asia 360º: A Digital Content Marketing Success

Iris

Challenge	Volvo Trucks faced the challenge of introducing their new Volvo FH truck to the Asian market. However, the company wanted to do more than just launch a new product. They aimed to demonstrate their role in society and align with their brand promise of 'Driving Progress'. The challenge was to create a marketing campaign that would not only introduce the new truck but also engage users with the brand and its values. The campaign needed to be innovative and interactive, offering a unique perspective of Asia and showcasing inspiring stories of progress. Read More
About Customer	The customer in this case study is Volvo Trucks, a global truck manufacturer based in Sweden. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment, and marine and industrial engines. The company is committed to driving progress and delivering transport solutions that make a real difference. With the launch of the new Volvo FH truck, the company aimed to reinforce its brand promise and demonstrate its role in society, particularly in the Asian market. Read More
Solution	Volvo Trucks came up with a unique digital content marketing strategy called 'Asia 360º – Perspectives of Progress'. This was an interactive journey across Asia, presented through an online map. Users could navigate through the map and explore 360º panoramic photos of Asia, offering a never-before-seen perspective of the continent. The campaign also included videos of driven individuals, showcasing inspiring stories of progress. To further engage users, a Facebook contest was organized, offering users a chance to win a trip to Singapore. The campaign was designed to be immersive and engaging, offering users a unique experience while introducing the new Volvo FH truck. Read More Log in to view content
Contents

Challenge

Volvo Trucks faced the challenge of introducing their new Volvo FH truck to the Asian market. However, the company wanted to do more than just launch a new product. They aimed to demonstrate their role in society and align with their brand promise of 'Driving Progress'. The challenge was to create a marketing campaign that would not only introduce the new truck but also engage users with the brand and its values. The campaign needed to be innovative and interactive, offering a unique perspective of Asia and showcasing inspiring stories of progress.

About Customer

The customer in this case study is Volvo Trucks, a global truck manufacturer based in Sweden. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment, and marine and industrial engines. The company is committed to driving progress and delivering transport solutions that make a real difference. With the launch of the new Volvo FH truck, the company aimed to reinforce its brand promise and demonstrate its role in society, particularly in the Asian market.

Solution

Volvo Trucks came up with a unique digital content marketing strategy called 'Asia 360º – Perspectives of Progress'. This was an interactive journey across Asia, presented through an online map. Users could navigate through the map and explore 360º panoramic photos of Asia, offering a never-before-seen perspective of the continent. The campaign also included videos of driven individuals, showcasing inspiring stories of progress. To further engage users, a Facebook contest was organized, offering users a chance to win a trip to Singapore. The campaign was designed to be immersive and engaging, offering users a unique experience while introducing the new Volvo FH truck.

Impact #1	The 'Asia 360º – Perspectives of Progress' campaign was a significant success for Volvo Trucks. It not only introduced the new Volvo FH truck to the Asian market but also engaged users with the brand and its values. The interactive and immersive nature of the campaign offered a unique user experience, which resulted in high engagement rates. The campaign also successfully showcased Volvo Trucks' role in society and aligned with their brand promise of 'Driving Progress'. The Facebook contest further increased user engagement and added an element of excitement to the campaign. Overall, the campaign was a testament to the power of innovative digital content marketing.

Impact #1

The 'Asia 360º – Perspectives of Progress' campaign was a significant success for Volvo Trucks. It not only introduced the new Volvo FH truck to the Asian market but also engaged users with the brand and its values. The interactive and immersive nature of the campaign offered a unique user experience, which resulted in high engagement rates. The campaign also successfully showcased Volvo Trucks' role in society and aligned with their brand promise of 'Driving Progress'. The Facebook contest further increased user engagement and added an element of excitement to the campaign. Overall, the campaign was a testament to the power of innovative digital content marketing.

Benefit #1	The campaign generated a PR value of S$580K.
Benefit #2	The videos included in the campaign received 880K views in just 10 weeks.
Benefit #3	The campaign website received 253K page views in 10 weeks.

Benefit #1

The campaign generated a PR value of S$580K.

Benefit #2

The videos included in the campaign received 880K views in just 10 weeks.

Benefit #3

The campaign website received 253K page views in 10 weeks.

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Overview

Volvo Trucks Asia 360º: A Digital Content Marketing Success

Operational Impact

Quantitative Benefit