Trumpia Case Studies UW Higher Education Location Program

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	UW Higher Education Location Program Trumpia

UW Higher Education Location Program

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Education
Applicable Functions	Human Resources Sales & Marketing
Use Cases	Remote Collaboration
Services	System Integration
Challenge	The UW Higher Education Location Program (UW HELP) was facing a challenge in effectively communicating with their students. They realized that traditional methods like email were not yielding the desired results, as a majority of their students, who are millennials, preferred text messaging as their primary form of communication. UW HELP wanted to increase the number of FAFSA and scholarship applications and also automate their messaging system to free up their staff for more student-centric tasks. Read More
About Customer	The UW Higher Education Location Program (UW HELP) is the central information hub for the University of Wisconsin System and its 26 campuses. The program assists students of various ages and backgrounds in finding a suitable fit among the campuses of the UW System. It provides guidance to students as they prepare for college and maintains a connection with them throughout their student life. The program is always looking for innovative ways to better meet the needs of their students. Read More
Solution	UW HELP decided to adopt Trumpia, a text message provider, as their solution to the communication challenge. Trumpia offered the ability to set up automated campaigns that could engage with different students based on their interests and qualifications. This meant that counselors did not have to manually set up reminders. Students could opt in for reminders through mobile keywords that were relevant to them, making it easier for UW HELP staff to coordinate messages for thousands of students with different needs and interests. Trumpia’s landline texting feature also allowed UW HELP to send and receive messages and conduct one-on-one counseling sessions with students using the office's existing phone number. This feature was particularly beneficial for counselors as they did not have to use their personal numbers to reach their students while on the go. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Education

Applicable Functions

Human Resources

Sales & Marketing

Use Cases

Remote Collaboration

Services

System Integration

Challenge

The UW Higher Education Location Program (UW HELP) was facing a challenge in effectively communicating with their students. They realized that traditional methods like email were not yielding the desired results, as a majority of their students, who are millennials, preferred text messaging as their primary form of communication. UW HELP wanted to increase the number of FAFSA and scholarship applications and also automate their messaging system to free up their staff for more student-centric tasks.

About Customer

The UW Higher Education Location Program (UW HELP) is the central information hub for the University of Wisconsin System and its 26 campuses. The program assists students of various ages and backgrounds in finding a suitable fit among the campuses of the UW System. It provides guidance to students as they prepare for college and maintains a connection with them throughout their student life. The program is always looking for innovative ways to better meet the needs of their students.

Solution

UW HELP decided to adopt Trumpia, a text message provider, as their solution to the communication challenge. Trumpia offered the ability to set up automated campaigns that could engage with different students based on their interests and qualifications. This meant that counselors did not have to manually set up reminders. Students could opt in for reminders through mobile keywords that were relevant to them, making it easier for UW HELP staff to coordinate messages for thousands of students with different needs and interests. Trumpia’s landline texting feature also allowed UW HELP to send and receive messages and conduct one-on-one counseling sessions with students using the office's existing phone number. This feature was particularly beneficial for counselors as they did not have to use their personal numbers to reach their students while on the go.

Impact #1	The implementation of Trumpia's solution led to a significant improvement in communication between UW HELP and its students.
Impact #2	The automated campaigns feature allowed for personalized engagement with students based on their interests and qualifications.
Impact #3	The landline texting feature provided a convenient way for counselors to reach out to students without using their personal numbers.

Impact #1

The implementation of Trumpia's solution led to a significant improvement in communication between UW HELP and its students.

Impact #2

The automated campaigns feature allowed for personalized engagement with students based on their interests and qualifications.

Impact #3

The landline texting feature provided a convenient way for counselors to reach out to students without using their personal numbers.

Benefit #1	More than 22,500 students received updates through the new system.

Benefit #1

More than 22,500 students received updates through the new system.

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Overview

UW Higher Education Location Program

Operational Impact

Quantitative Benefit