Iris
Case Studies
Unlocking Potential Through Customization: Samsung Knox's Targeted Approach
Overview
Unlocking Potential Through Customization: Samsung Knox's Targeted ApproachIris |
Education Telecommunications | |
Sales & Marketing | |
Operational Impact
The targeted and customized approach adopted by Samsung Knox resulted in significant operational results. The collaboration with state-of-the-art content syndication and ABM providers globally, along with the partnership with a top-tier global telemarketing agency, effectively took the burden of lead qualification off the Samsung sales teams. This allowed them to focus on the hottest leads only, improving their efficiency and productivity. Furthermore, the success of the pilot campaign in one key vertical and market has paved the way for its replication in four additional core markets, with more regions and verticals to come. This strategic approach has not only raised awareness about Knox's versatility within key verticals but also positioned Samsung as a proactive and innovative player in the market. | |
Quantitative Benefit
Enabled 15 sales conversations with Director+ level decision makers of the UK’s largest publishing houses. | |
7 out of 9 of the UK’s largest publishing groups and 5 out of 10 of the UK’s biggest news titles led into sales talks with Samsung. | |
Generated over 150 MQLs of senior decision makers in the UK's largest publishers. | |