Google
Case Studies
TransUnion reduces costs and improves conversions with Google Analytics 360
Overview
TransUnion reduces costs and improves conversions with Google Analytics 360Google |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics | |
Finance & Insurance | |
Sales & Marketing | |
Predictive Replenishment Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
TransUnion’s use of Remarketing Lists for Search Ads (RLSA) yielded high intent metrics while also delivering impressive conversion rates and cost efficiencies for TransUnion’s search ads. | |
RLSA visitors had a lower bounce rate and viewed twice as many pages per session compared with regular visitors. | |
Analytics 360-based audiences drove the most revenue and traffic while maintaining the second lowest eCPA compared to TransUnion’s other programmatic display buying efforts. | |
Quantitative Benefit
Increased conversion rate by 65% | |
Increased revenue per transaction by 58% in non-branded searches | |
Decreased cost per transaction by nearly 50% | |