Iris
Case Studies
Transforming Wickes Kitchens through IoT: A Case Study
Overview
Transforming Wickes Kitchens through IoT: A Case StudyIris |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Data-as-a-Service | |
Procurement Sales & Marketing | |
Operational Impact
The implementation of the CRM and customer loyalty marketing strategy transformed Wickes from a trade-focused supplier to a leading home improvement retailer. The 17-stage CRM journey and the supportive email programme significantly improved the customer experience, making the process of planning a new kitchen less stressful and more manageable. The real-time insights provided by the data analytics team allowed Wickes to respond and optimize quickly, leading to continuous improvements in the reach of its nurture marketing. As a result, Wickes became the number one kitchen retailer in the UK, demonstrating the effectiveness of its new approach. | |
Quantitative Benefit
27% increase in ROI | |
10% growth in sales YOY | |
Doubled kitchen sales in 3 years without increasing store presence | |