Iris
Case Studies
Transforming Starbucks into an Inclusive and Inspiring 'Third Place' through IoT
Overview
Transforming Starbucks into an Inclusive and Inspiring 'Third Place' through IoTIris |
Networks & Connectivity - Radio Access Network | |
Retail | |
Sales & Marketing | |
Operational Impact
The campaign was successful in transforming Starbucks into an inclusive and inspiring 'Third Place'. It not only reinstated the brand as a welcoming space for all but also celebrated the journeys of enterprising individuals. The campaign was able to resonate with the younger generation, providing them with a space to forge their own path. The hero film and the wider campaign were successful in uplifting and inspiring others to follow their passions. The high Video Through Rates across various platforms and the low cost per completed view on YouTube indicate the campaign's wide reach and cost-effectiveness. | |
Quantitative Benefit
56% Twitter Video Through Rate (VTR) | |
91% YouTube Video Through Rate (VTR) | |
89% Facebook/Instagram Video Through Rate (VTR) | |