Iris
Case Studies
Transforming Sanitation in Brazil: A Case Study on Neve's 'Half of Us' Campaign
Overview
Transforming Sanitation in Brazil: A Case Study on Neve's 'Half of Us' CampaignIris |
Cement Construction & Infrastructure | |
Construction Management Construction Site Monitoring | |
Operational Impact
The 'Half of Us' campaign had a significant impact, not only in terms of raising awareness about Brazil's sanitation crisis but also in driving action towards addressing the issue. The campaign successfully engaged a large audience, as evidenced by the high number of views on campaign videos and the creation of thousands of gifs on the website. The campaign also inspired direct action, with thousands of users clicking on the donate button and downloading the construction manual for the low-cost bathroom model. This indicates that the campaign was successful in not only raising awareness but also in providing practical solutions and inspiring action to improve sanitation conditions in Brazil. | |
Quantitative Benefit
More than 75 million views on campaign videos | |
Over 44,000 gifs created on the website | |
Engagement rate of over 45% within target | |