Iris
Case Studies
Transforming BRITA's Brand Perception Through IoT and Sustainability
Overview
Transforming BRITA's Brand Perception Through IoT and SustainabilityIris |
Sensors - Utility Meters | |
Plastics Retail | |
Sales & Marketing | |
Intelligent Urban Water Supply Management Leakage & Flood Monitoring | |
Operational Impact
The campaign was successful in transforming BRITA's brand perception from being functional and outdated to relevant and engaging. It effectively highlighted the company's sustainability benefits and positioned BRITA as a solution to the global plastic crisis. The campaign also managed to engage the community and encourage proactive participation, which was evident in the high engagement rates on influencer content. The use of humor and spoofing content resonated with the target audience, making the campaign more relatable and impactful. The campaign also succeeded in gaining significant media coverage, further enhancing BRITA's brand visibility and reputation. | |
Quantitative Benefit
257k campaign webpage click-throughs | |
20 million video views | |
2.5% average engagement rate on influencer content | |