TiVo Partners with E-Nor and Google Analytics to Build a Better Mobile App

TiVo turned to Google Analytics Certified Partner E-Nor, which specializes in helping companies establish an analytics culture that bridges the “data to decision” gap. E-Nor proposed a solution leveraging the Custom Dimensions feature in Universal Analytics to capture many of the visitor-level data elements TiVo wanted to analyze—such as device and user environment details—as a baseline for reporting user behavior. The team also designed an Event Tracking model to capture user behavior within the app, tracking every single element, including screen, button, link, click, and so on. Features such as Advanced Segments and Custom Reports were also instrumental in the project. With E-Nor’s Google Analytics solution, TiVo now also benefits from past and realtime visibility into how content is viewed (live or recorded, via WiFi network or wired connection), which content is consumed (by content category as well as by show name), and the devices that visitors use to view the content. The implementation provides a robust yet streamlined reporting interface and also makes it easy to maintain high-quality analytics throughout updates to the app.